Watch out Four leading ad agencies and consultancies react to the Apple Watch released yesterday. Will it put other wearables out of business or drive a stake through the luxury watch sector? Dave Rosenbaum runs the LVMH account at Havas Media Right now, I do not see the Apple Watch as a replacement for high-end luxury time- pieces. There is a timelessness to a Tag Heuer, Hublot, Dior, or Vuitton, a
Valentino live stream Italian fashion brand Valentino is live streaming its fall/winter 2015/16 fashion show from Paris March 10 after several days of social media teasing. At 9:30 a.m. EST, fans will be able to log on to any Web site sharing Valentino’s live stream link or the brand’s own site or Twitter page to view the runway show in real time. Valentino’s accessibility for brand enthusiasts around the world allows the
Penhaligon’s scent British fragrance maker Penhaligon’s is showing early enthusiasm for spring with its Ostara scent, the official fragrance of London Fashion Week. With inspirations from a daffodil, Penhaligon’s created a social campaign to celebrate its ongoing partnership with the British Fashion Council. Elongating the new fragrance’s launch by adding a social campaign a few weeks after London Fashion Week will help the scent create its own buzz outside the
Lagos’ Caviar collection Jeweler Lagos is undergoing management changes as the founder steps down as CEO to turn his attention to being chairman and creative director. Steven Lagos has been the CEO and creative director since the brand’s founding in 1977, but the president for the past seven years, Chris Cullen will now take over at the CEO. In-house changes often put scrutiny on brand’s next collection as loyal consumers anticipate
Aventura Mall’s Styled 2015 cover Retail real estate owner Simon Property Group is looking to purchase its competitor, Macerich Co. for a total valued offer of $22.4 billion. Simon Property Group, the owner of Aventura Mall in Miami and King of Prussia mall in Philadelphia among others, has made several purchases in the past few years in attempts to expand the brand’s presence in the United States and across the world. This deal
Buccellati Pinterest contest Italian jeweler Buccellati is hosting a creative contest on Pinterest with American actress Kelly Rutherford. Consumers are required to follow both the brand and the actress on Pinterest prior to populating their own board with a personal vision of Timeless Blue, Buccellati’s campaign surrounding its New York flagship store. Driving consumers to the brand’s Pinterest page will not only boost social interaction, but also draw attention upon Buccellati’s
Instagram photo from Balmain creative director Olivier Rousteing As luxury houses are becoming more active on social media, so are their creative directors, many of whom have established their own accounts separate from their brands, featuring a mix of personal and professional content. The social media profiles of fashion brands are carefully orchestrated to portray a certain image, which may or may not be upheld by their creative heads as they
Louis Vuitton Spirit of Travel 2014 campaign image; the house received recognition for its supply chain Moët Hennessy Louis Vuitton is helping to train the engineers of tomorrow by participating in the Ecole Centrale Paris engineering school’s Supply Chain management chair. Specialists from LVMH brands, as well as companies Carrefour, Safran and Sanofi, will be involved in the Industrial Engineering curriculum at the school, and will also provide hands-on training through
Krug’s Krug ID app Consumers are split on their willingness to download luxury brand applications, but when dispersed into generations, 72 percent of millennials are inclined to download a branded app, according to a report from The Luxury Institute. Digitization of the luxury world is slowly evolving as younger generations grow into being affluent consumers. Luxury clients differ across more than just generations, but understanding the prime and upcoming consumer
Social post from Christian Louboutin featuring #Tribaloubi French footwear and accessories label Christian Louboutin is looking to build awareness for its latest collection with a digital campaign centered on a personified totemic face. Christian Louboutin’s #Tribaloubi social effort asks consumers to download and print tribal-themed finger puppets and share their creations on social media for a chance to be featured by the brand. Christian Louboutin often shares photos of its