LUXURY
Tesla’s Model S P85D U.S. electric automaker Tesla is inviting guests at the Mandarin Oriental Miami to test drive its Model S during their stay. The test drive experience is meant to highlight the Tesla Model S’s capabilities for prospective consumers and may dispel doubts of the automobile’s power by those who are unfamiliar. Many hotel brands incorporate luxury automakers into their services to extend quality of stay to guest
Chanel’s 2.55 handbag-inspired eyeshadows French fashion house Chanel has reinterpreted its 2.55 handbag in cosmetic form to appeal to both established and aspirational consumers. The 2.55 handbag was created by brand founder Gabrielle “Coco” Chanel in February 1955 and is one of the house’s iconic pieces. Known from its leather-braided chain, the 2.55 has been reworked by the Chanel Makeup Creation Studio in a limited-edition set of eyeshadow and nail lacquer.
Henrik Lundqvist of the New York Rangers LVMH-owned watchmaker Tag Heuer is putting Henrik Lundqvist in goal as its latest brand ambassador due to the National Hockey League goaltender’s exemplification of performance and precision. Mr. Lundqvist, referred to by New York Rangers fans and across the NHL as “King Henrik,” is considered one the league’s best goaltenders and is a regular fixture on world’s best-dressed lists. Selecting a revered player,
Henrik Lundqvist of the New York Rangers LVMH-owned watchmaker Tag Heuer is putting Henrik Lundqvist in goal as its latest brand ambassador due to the National Hockey League goaltender’s exemplification of performance and precision. Mr. Lundqvist, referred to by New York Rangers fans and across the NHL as “King Henrik,” is considered one the league’s best goaltenders and is a regular fixture on world’s best-dressed lists. Selecting a revered player,
Fendi’s new Web site Italian fashion house Fendi is updating its online image with a new Web site that streamlines navigation and caters to consumers’ needs. The brand has released a new ecommerce feature for its European sites, and the Web site redesign was likely in preparation for this addition. By staying up-to-date on the latest technology, Fendi is ensuring its consumers that it is committed to making their online experience as
Fabergé 3D window display at Harrods British department store Harrods is transporting consumers to the magical world of Russian jeweler Fabergé through an augmented reality window display. To usher in springtime, the retailer and jeweler are also staging an interactive pop-up boutique that celebrates Fabergé’s iconic egg shape March 3-28. The Brompton Road window displays and the pop-up are linked to create an immersive experience for consumers that will draw attention to
The mobile application includes many original images of Jeanne Lanvin French fashion house Lanvin is creating a comprehensive experience for viewers who attend its Jeanne Lanvin retrospect in Paris by providing a mobile application to complement the exhibit. The app allows users to learn more about the history of the brand and its founder, while also providing a map of the exhibit and audio guides to supplement each of the
Mercedes under the sea in Tonga German automaker Mercedes-Benz is sparking conversation among social media fans with an unexpected post about whales. The brand was the first to acknowledge the disconnect between the video about humpback whales and its automobiles with the text in its Facebook post asking, “What’s this whale doing in your newsfeed?” Asking a question that addresses consumer’s thoughts head on likely spurs greater social media interaction
Xerjoff Casamorati collection France’s Fragrance Du Bois is helping fellow perfumer Xerjoff build awareness in Southeast Asia by hosting the Italian brand at its Singaporean flagship. Given the young age of these fragrance makers, both were founded in the mid-2000s, entering an emerging market through a retail partnership may be beneficial as many consumers in the Southeast Asia region may be unfamiliar. Placement in Fragrance Du Bois’ already established flagship
StayNTouch at Fontainebleau Fontainebleau Miami Beach is leveraging mobile to ease guests’ experiences at the hotel through options that do not require an application download. With hotel software creator StayNTouch, Fontainebleau is recognizing the demand for mobile options while understanding the hesitation among guests to download an app they will only use while at the hotel. Fontainebleau’s dedication to best accommodating their consumer through digital touch points may set a precedent that
