LUXURY
Window display at Selfridges for Agender British department store chain Selfridges is breaking down the societal and sartorial barriers between the sexes with a multichannel campaign centered on genderless fashion. For “Agender,” three floors of the retailer’s Oxford Street flagship have been transformed into “gender-neutral” shopping areas, and consumers can also shop the selection online, as well as interact with special digital content. To further communicate the concept and conversation,
#NYFW has more than 1 million mentions on Instagram Between 2011 and 2014, nearly 3 million teens in the United States abandoned Facebook in favor of Instagram, further cementing the image-sharing platform as “the most important” social network, according to a new report for L2. Findings in L2’s “Intelligence Report: Instagram 2015” show Instagram to be the “moisturizer” of parent company Facebook that has allowed the latter social network to maintain
Screenshot from “Super Vivier” French footwear and accessories label Roger Vivier is showing off its latest styles through a retro-futuristic comic book-themed spring catalog. “Super Vivier” tells the story of a fashionable woman and her sidekick shoes and handbags who help her defeat boring style. By featuring its products in the context of a narrative, the brand lengthens the time consumers will likely spend engaging with the new collections. “The comic style
BMW i3 German automaker BMW is continuing its support of the arts by partnering with The European Fine Arts Fair in Maastricht, Netherlands. The 28th annual TEFAF will take place from March 13-22, and BMW will be offering a unique program of seminars and tours as well as providing transportation at the event. The automaker has taken on this partnership in previous years, and by continuing to support the fair, the
Serenity Pool at Four Seasons Resort Maui at Wailea Four Seasons Resort Maui at Wailea, HI, is taking advantage of its picturesque location by offering a photo expedition and workshop program for its artistically inclined guests. The program is part of the resort’s “Unforgettable Events” series, which aims to provide guests with unique experiences that supplement the more traditional amenities typically offered by luxury resorts. Choosing to focus on photography
Vogue’s March 2015 cover Fashion houses such as Chanel, Gucci and Prada had readers seeing double in the March edition of Condé Nast’s Vogue with repetitive advertisement placing. A large portion of advertisers in the spring fashion book promoted collections meant to inspire as the weather warms, and many took to multiple ads to keep their designs top of mind, but they were not alone. Ads increase awareness and collection exposure
Mulberry gift guide image Luxury Daily’s live news from Mar. 12: Ritz-Carlton minimizes carbon footprint with Earth Hour The Ritz-Carlton, Half Moon Bay, CA is participating in the World Wide Fund for Nature’s Earth Hour to demonstrate its commitment to the environment.Click here to read the entire article Rolls-Royce takes mobile-optimized exhibition to Dubai Rolls-Royce Motor Cars is taking its Inside Rolls-Royce exhibition to the Middle East for the first
Tesla Supercharging location in Edinburgh Today in luxury marketing: India: Mercedes could surpass Audi for premium leadership The third largest global luxury automaker, Mercedes-Benz, has a new strategy for the Indian market: raise deliveries of its compact car range to better reach the rapid growing part of the country’s luxury auto market, per In Auto News.Click here to read the entire article on In Auto News Tesla just got a
Tribeca Film Festival Private aviator Sentient Jet is providing charitable support to young filmmakers through a contest centering around the Tribeca Film Festival. On its social media channels, Sentient Jet shared charity network Chideo’s video, starring Saturday Night Live cast member Aidy Bryant, explaining that by donating to the Tribeca Film Institute, supporters are entered into a contest. The winning donor will be flown, with a friend, to New York for
Versus Versace’s Anthony Vaccarello Beauty marketer Lancôme has enlisted Versus Versace creative director Anthony Vaccarello to create an exclusive beauty collection. Now in its 80th year, Lancôme has collaborated with the fashion world for capsule collections as well as runway beauty looks. Although many brands have entered the beauty space, partnering with an established cosmetics maker instills trust in the product’s quality. Beauty mix up Versace and Versus Versace do not have
