LUXURY
Range Rover Evoque British automaker Jaguar Land Rover is recalling about 36,500 of its Range Rover Evoque SUVs in China following a negative report by local media. The General Administration of Quality Supervision, Inspection and Quarantine asked for the recall on its Web site, saying the vehicles have defective gearboxes. While a recall may seem like a negative, getting ahead of a potential problem can have a positive impact for an automaker,
Tiffany T collection bracelets For the fiscal year ended Jan. 31, Tiffany & Co. saw a 5 percent rise in sales, totaling $4.25 billion. The company’s net earnings for the year were $484 million, up from $181 million the previous year. Even with positive results for the whole year, the brand is seeing challenges due to uncertain economic changes, particularly the strengthened U.S. dollar, which lead to decreased international tourist
Massimo Giorgetti Italian fashion house Emilio Pucci is celebrating the possibilities of its newly appointed creative director Massimo Giorgetti. The brand is welcoming the designer via social media, enabling its own fans to participate in the greeting. When a label is undergoing a creative change, openly communicating with consumers can help make the transition more fluid. Creative change Mr. Giorgetti is currently the creative director of MGSM, a Milan-based label.
Burberry campaign starring Emma Watson Luxury brands in all industries use celebrities to endorse their products, but the campaign is worthless unless the celebrity’s value matches that of the brand. Determining a celebrity’s value status depends upon their connection to the product or brand, ability to be recognized and the level of advertising presence they are willing to commit to. Picking the right individual to represent a brand and its message
Melbourne, Australia Hotel chain The Ritz-Carlton has signed an agreement with Asian property developer Fast Consortium to plan a property in Melbourne, Australia. The property will be located at 250 Spencer Street and will be an urban mixed-used project in Melbourne’s central business district, including both residential apartment units and retail space. The Melbourne property will become FEC and Ritz-Carlton’s second development in Australia, after the construction of the Elizabeth
The Fascination by Graff Diamonds British jeweler Graff Diamonds is showcasing its expertise and innovative designs at Baselworld March 19-26 with the unveiling of The Fascination. Valued at $40 million, The Fascination is a testament to Graff’s diamond expertise and is the world’s most valuable transformable timepiece. Each year at Baselworld brands look to make an impression on the jewelry and watch fair’s attendees by going above and beyond in
Cara Delevingne for Tag Heuer LVMH-owned Tag Heuer is the latest Swiss watchmaker to announce a smartwatch, just as the Apple Watch is about to hit stores. The creative partnership between Tag Heuer, Google and Intel signifies a new era of collaboration between Swiss watchmakers and Silicon Valley to escalate the expertise of each brand whether it be watchmaking, software or hardware. From the first utterance of wearables, many horologists
Peter Dundas Italian fashion label Roberto Cavalli has selected Peter Dundas as its new creative director. Effective immediately, Mr. Dundas will end his tenure as artistic director of Italian fashion brand Emilio Pucci, where he was worked since 2008, following Matthew Williamson. In some ways, this is a sort of homecoming for Mr. Dundas, who worked for Eva and Roberto Cavalli from 2002-2005 Return to roots Mr. Dundas, who is of
Lorre White is founder president/CEO of White Light Consulting By Lorre White There are two types of luxury consumers: The aspirational and the ultra-high-net-worth (UHNW, or the already arrived). The aspirationals are the middle classes and the lower-upper financial stratus. The fashion industry, cosmetics, skincare, sporting goods, accessories, food and spirits, and other low price-point luxuries depend on the first category for up to 80 percent of their sales. The
The Scene – Vogue Condé Nast Entertainment has partnered with Rapt Media to enhance its digital video programming and its advertising offerings. The partnership will allow for the creation of digital video content for CNÉ media brands using Rapt Media’s video technology platform to curate interactive film series. Interactive digital video content has been proven to increase engagement and offer brands insightful analytics. Video killed the… Series produced by the
