Nordstrom Instalog image Department store chain Nordstrom is letting consumers give back through their gift card purchases through a new donation program. Now, when consumers buy gift cards, 1 percent of the amount will be given to local nonprofits in the United States, Puerto Rico and Canada. The new initiative is launching right before Mother’s Day, enabling consumers to gift with good conscience. Corporate philanthropy The funds Nordstrom earmarks will
Nordstrom Instalog image Department store chain Nordstrom is letting consumers give back through their gift card purchases through a new donation program. Now, when consumers buy gift cards, 1 percent of the amount will be given to local nonprofits in the United States, Puerto Rico and Canada. The new initiative is launching right before Mother’s Day, enabling consumers to gift with good conscience. Corporate philanthropy The funds Nordstrom earmarks will
Promotional image for Chanel’s Coco Crush capsule Affluent consumers have shown their interest in buying goods online, but many luxury brands have been hesitant to embrace ecommerce as part of their retail strategy. Chanel is the latest luxury brand to dip its toe into ecommerce through a three-week fine jewelry capsule on Net-A-Porter, but the brand currently limits its direct operated ecommerce to cosmetics. Even with the possibilities through ecommerce from
“HW” diamond engagement rings U.S. jeweler and watchmaker Harry Winston sent an invitation via its Facebook page for its Bridal Showcase. This showcase was released with two short videos and hashtag #FindTheOne to unveil the jeweler’s bridal ring options. Releasing an invitation to all social media followers for the unveiling creates the sense of community and entices consumers to come back for the reveal. I do Followers were invited to
Video still of Michael Kors’ Big Sur U.S. fashion label Michael Kors has created a new position within the brand to focus attention toward the South Korean market. Hanjoon Kim, who goes by Michael, will lead the brand in South Korea as the president of Korea. Mr. Kim will help to oversee expansion and brand growth within the market place estimated to be worth $4.5 billion and continues to grow.
Michael Kors fall/winter 2014 ad campaign NEW YORK – Last year, 15 people per day joined the ranks of ultra-high-net-worth individuals, a trend that is expected to continue with a predicted 34 percent growth this year, according to The Wealth Report 2015. The United States launch of the ninth edition of The Wealth Report from Knight Frank and Douglas Elliman was held at One World Trade Center overlooking New York,
Fortnum & Mason’s limited-edition Harper’s Bazaar cover British department store Fortnum & Mason is spreading awareness for its new fragrance and beauty space inside its Piccadilly location through a collaboration with Harper’s Bazaar. Found on the second floor of Fortnum & Mason’s flagship has recently undergone renovations and to celebrate its reveal, the retailer was featured in the magazine’s May edition. By forming a partnership with a publication, Fortnum &
Anne Bancroft and Dustin Hoffman on the set of The Graduate; photo by Bob Willoughby Swiss watchmaker Jaeger-LeCoultre is taking consumers back in time with an exhibit of photographs taken on the sets of famous films. “The Art of Behind the Scenes,” a collaboration with Finch & Partners, will coincide with the Cannes Film Festival. This enables Jaeger-LeCoultre to highlight its longstanding relationship with cinema, as well as celebrate the
Anne Bancroft and Dustin Hoffman on the set of The Graduate; photo by Bob Willoughby Swiss watchmaker Jaeger-LeCoultre is taking consumers back in time with an exhibit of photographs taken on the sets of famous films. “The Art of Behind the Scenes,” a collaboration with Finch & Partners, will coincide with the Cannes Film Festival. This enables Jaeger-LeCoultre to highlight its longstanding relationship with cinema, as well as celebrate the
IAC says, “gold [has an] abiding emotional power, allure, and enduring value.” NEW YORK – In today’s retail space describing a product as “luxury,” especially for jewelry, no longer has the weight it once had, and must be given more meaning behind its association and significance, according to Unity Marketing’s president during Initiatives in Art and Culture’s Gold: Trends, Techniques and Transparency conference April 9. Consumers are familiar with the traditional display case setup found