LUXURY
Proving a point Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. The opinion pieces should cover the latest trends, discuss challenges or opportunities and offer solutions without self-promotion. Submissions go to Luxury Daily editor in chief Mickey Alam Khan at mickey@napean.com. Each column should offer insight unique to the
Piaget boutique Richemont-owned jeweler Piaget is stemming away from the recent luxury boutique influx in Miami to focus on a more traditionally thought of luxury city with a new store opening in Paris. On Rue de la Paix, Piaget opened its largest boutique this week in the heart of Paris, the second in the “City of Lights.” Opening a second store location in a city that see high luxury brand concentrations further expands
Feadship’s first Instagram post Feadship Royal Dutch Shipyards is seeking photography skills of its consumers for its 2016 calendar. Consumers who have snapped a photo of a Feadship are being asked to submit their images for a chance to win a jacket and an Amazon gift card. Those with images of a Feadship are more likely to be past consumers of the brand, limiting this contest to those who have
Glashütte watch from Time Traveler film Swatch group’s Glashütte Original took one unsuspecting guest by surprise on the morning of April 28 as he arrived to the German Watch Museum Glashütte. Andreas Kunze was visiting the museum for his birthday and entered as the 250,000th guest. Executives from the brand greeted Mr. Kunze in a celebration that focused outward on the consumers, fans and guests of the brand. Surprise party When
The Langham, London The Langham, London is continuing its 150th anniversary with a chance to win a special tea time reservation for the milestone where the tea is served at its original price from 150-years ago. A Facebook application organizes the contest with a whimsical explanation and an overview of the event. Offering a chance for aspirational consumers to win an experience typically reserved for more affluent guests will likely gain
Karlie Kloss with attendees at 2014 Vogue Festival With media company Condé Nast putting the weight of its 140 titles behind an ecommerce venture, it has the potential to alter the playing field for fashion and upscale retail. Previously, individual magazines such as Harper’s Bazaar and Lucky have combined their content with ecommerce, but the publisher represents a broader reach than any of the single publications, joining together all of its
Schiaparelli fragrance sketch from 1937 After the hurried leaving of Marco Zanini, French couture house Schiaparelli has named Bertrand Guyon as its new design director. In November, Schiaparelli confirmed the departure of Mr. Zanini, but did not immediately name a replacement designer (see story). According to WWD, the couture house had been considering Mr. Guyon shortly after Mr. Zanini left the design director position after only a two seasons. Hire couture
An #IDoInChoo post Footwear and accessories label Jimmy Choo is joining the wedding season with a promotion of its branded hashtag for Instagram. These “I do in Choo” moments allow the brand to aggregate the special moments from loyal consumers. The repeat use of a catchy hashtag will likely add more attention to the campaign, especially as wedding season picks up this spring. Branded vows Jimmy Choo’s Instagram account has about
Abercrombie & Kent sends bicycles to Zambia Luxury travel company Abercrombie & Kent kicked off its bike donation event with the charity Wheels of Change International to gather bicycles to donate to a village in Zambia. Bikes are indispensable to villages in rural areas because a healthcare worker can visit four times more people an hour on a bike, a girl with a bike is 70 percent more likely to attend
Eva Mendes for Estée Lauder Beauty marketer Estée Lauder is enlisting Eva Mendes as its new brand representative for its fall 2015 advertising campaign. Ms. Mendes will serve as the face of the brand’s New Dimension transformative skincare collection. Ms. Mendes’ addition is in the wake of Kendall Jenner’s ambassadorship with the brand, likely spinning the focus away from millennials with a celebrity relatable to more women. Celebrity looks In January, Estée Lauder
