LUXURY
Drake at the Sotheby’s event Auction house Sotheby’s is showcasing its street cred with a selling exhibit in partnership with hip hop artist Drake. “I Like It Like This” celebrates 70 years of contemporary black American artists, with an accompanying soundtrack compiled by the rapper that consumers can listen to through Beats by Dr. Dre headphones positioned throughout. This exhibit, open to the public through June 12, may help Sotheby’s
Image from Tod’s Dots of Life Italian apparel and accessories label Tod’s is extending its user-generated content Dots of Life campaign to include man’s best friend. For Gommino & Friends, Tod’s is asking consumers to share an image of both their prized Gommino loafers and their dogs. This adds a playful touch to the campaign, and creates inspiration for consumers to submit another photo. Dogs on film Last June, Tod’s
InGalleria Kaleidoscope Fashion labels Versace and Prada are celebrating the end of the restoration of the Galleria Vittorio Emanuele II, funded by both brands, with a mirrored installation that gives consumers a different view of the landmark. Opened May 7, Kaleidoscope features photos, videos, stories and information amassed during the 13-month construction process. This brings a tactile approach to Prada and Versace’s digital InGalleria project, this exhibit will help to
Women of Style 2014 winner Jessica Mauboy Danish jeweler Georg Jensen is honoring women making a positive impact in the world by sponsoring the seventh annual Women of Style Awards presented by InStyle Australia and automaker Audi. The awards aim to find high achieving women in art, beauty, business, charity, entertainment, fashion, lifestyle or science, asking consumers to nominate innovators and role models for the title. For both of these
Land Rover has a longstanding partnership with Born Free British automaker Land Rover is continuing its support of wildlife charity Born Free through its partnership on a new lion enclosure and visitor center in Ensessakotteh, Ethiopia. “The Tree House” has been remodeled to accommodate thousands of students each year, with classroom facilities that allow for interactive learning activities such as writing workshops and role-playing. By focusing on educating the next
Yves Piaget is chairman of Piaget In this new series, Luxury Daily sits down with a company’s founder, chairman or CEO for a deep-dive discussion on that executive’s business and the industry, sharing thoughts on strategy, tactics, trends and issues. We start with an icon – Yves Piaget, the last generation to helm the Piaget watch and jewelry makers, who is a firm believer in craftsmanship and the artisans behind
Chinese affluence French fashion house Chanel was found to have the highest level of brand awareness in China, with 84 percent of surveyed consumers citing familiarity with the brand, according to a new report by Bomoda. But for the majority of brands from the West, China has been a challenge due to consumer behavior and decision-making processes that differ, leaving marketers to scramble to appropriately communicate and drive sales. The inaugural
Bentayga teaser British automaker Bentley Motors has released yet another teaser for its Bentayga in the wake of recent announcements about sports utility vehicles from other luxury auto brands. The original announcement for the Bentayga came in summer 2013 and the model has been gradually teased ever since. Another short video for the campaign keeps consumers intrigued, but the elongated anticipation for the release of the vehicle may lose the attention of
Affluent consumers prefer experience Shopping tourism is growing, but to best reach these potential consumers, fashion brands and retailers should begin marketing to them before they leave their home country, according to a report from Fashionbi. Just as travelers heavily research hotels, restaurants, sites and entertainment before embarking on a trip, they are also using online media to plan their shopping excursions. Brands should ensure they are catering to their
Bentayga teaser British automaker Bentley Motors has released yet another teaser for its Bentayga in the wake of recent announcements about sports utility vehicles from other luxury auto brands. The original announcement for the Bentayga came in summer 2013 and the model has been gradually teased ever since. Another short video for the campaign keeps consumers intrigued, but the elongated anticipation for the release of the vehicle may lose the attention of
