Image courtesy of Lionsgate British crystal maker Waterford is looking to help fans of “Mad Men” commemorate the television show’s end by promoting its drink ware collection inspired by the drama. On May 17, in the hours leading up to the series finale, the brand sent out multiple emails showcasing its Mad Men-licensed collection and used social media to connect with avid followers of the show. These efforts likely appealed
Apple Watch Although worries of Apple Watch impeding interest in traditional watchmaking and its sales have subsided to a degree, media companies will also face challenges as consumers’ attention turns from screen to wrist. On a whole the luxury industry is still on a learning curve when it comes to mobile technology, but have used smartphones and tablets to their advantage by adapting, albeit slowly in some cases, to ensure
Omega Seamaster 1000M “Grande”:”Grand” 166.093 Luxury timepiece consignor Crown & Caliber is hosting a unique watch sale that will last five days and feature several watches from Omega and Zenith. An avid watch collector, Carlo, has decided to sell his collection of more than 20 watches from the brands. The five-day sale went live on May 14 and ends Tuesday, May 19 at 3:21 pm EST, creating plenty of time
Moynat Instagram post French leather goods house Moynat has launched an Instagram campaign to celebrate its new shops-in-shop debut at department store Le Bon Marché. In Paris’ Left Bank, the new shop was teased on Instagram with hand-drawn images and a street-style campaign featuring designers and models. This shop will be Moynat’s first opening since 2011 in the City of Lights, and will further cement the brand’s presence among Paris’ frequent
Infusion de Fleur d’Oranger from Prada Italian apparel and accessories house Prada launched its Infusion fragrance collection in 2007 as a limited-edition, but in 2015 it will return as a permanent line. Over the course of the years several limited-edition scents from Infusion have been introduced, but never became a permanent fixture of the brand. Prada will likely see repeat customers flock to this launch as fans of the fragrance enjoy
Elliman cover with Naomi Campbell Real estate brokerage firm Douglas Elliman has released its spring/summer 2015 issue of Elliman magazine to enhance its lifestyle offerings. The magazine focuses on both the lifestyle of a Douglas Elliman client and real estate listings around the world. A publication presented similar to a fashion magazine allows Douglas Elliman to blend more effortlessly into the lifestyle of its clients. Flipping pages The issue features model Naomi Campbell
Four Seasons Maui couples season contest Many hotel brands are focusing on the summer months, but Four Seasons Resort Maui, HI is already focused on the fall for its prime couples season. Targeting couples for the early fall months is common for many warm locations as the temperatures are still high and the hotels are often less crowded and quieter. Four Seasons Maui has launched a Facebook contest that will
Dior Secret Garden campaign image featuring Rihanna French fashion house Christian Dior is leveraging pop star Rihanna’s celebrity and modernity in the latest installment of its Secret Garden advertising campaign. The singer was the first to release any of the campaign images, posting them to Instagram May 13 ahead of Dior’s May 14 publication, creating a media frenzy and the attention of her millions of social media fans. Building interest before
Massimo Bottura outside Maserati headquarters Italian automaker Maserati has married “slow food” with “fast cars” in a new partnership with Michelin-star chef Massimo Bottura. Maserati’s partnership with Mr. Bottura is described by the automaker as “unit[ing] the excellence of the Trident marque with the acclaimed gastronomic virtuosity” represented by the chef’s work and his restaurant Osteria Francescana. Selecting a brand partner that is outside the traditional wheelhouse of an automaker
Stacy Martin for Miu Miu Prada-owned fashion label Miu Miu plans to enter the fragrance sector with actress Stacy Martin as the face of scent and corresponding advertising effort. Miu Miu announced its entrance into the fragrance market in 2013, and have remained mum on the subject until now. New fragrances are introduced very frequently by luxury houses, so the mystery that still surrounds Miu Miu’s debut into the sector