Diorshow makeup French fashion house Christian Dior is going backstage with a look at its Diorshow mascara and other eye makeup options. A short film was posted on the brand’s Facebook, and a click-through link brings consumers to a dedicated site offering further detail about each item used in the video. A quick, upbeat video will grab the attention of fans and the link will likely be able to educate consumers
Prix Émile Hermès Family-owned Hermès is embarking on its annual campaign for cultivating young talent with its Prix Émile Hermès awards. The 2016 edition of the Prix Émile Hermès will feature “play” as the theme. Since play is “a vital activity for personal growth,” Hermès is focusing on the verb for candidates to submit designs for an object, material, utensil, piece of furniture, architectural concept, etc. Play for all Since 2008, the
Gucci campaign image with Li Bing Bing By 2022, China’s retail market is expected to be double that of the United States and grow to $8 trillion, according to a new report by A.T. Kearney. Although Asia, considered by the “Global Retail Development Index Ranking” as a regional winner for 2015, has slowed in growth over the last few years, the region still outpaced other emerging markets. The markets typically
Bal Harbour Shops Digital may have plateaued in its cannibalization of in-store sales, setting forward-looking shopping centers up to capture a large portion of the retail market. Consumers mainly use digital to facilitate in-store purchases through interactive touchpoints and research. Combined with the desire among brands for greater autonomy, shopping centers find themselves in fertile territory and places such as Bal Harbour Shops in Florida are capitalizing on the changing climate with
Necklace and pendant designed by Vivianna Torun Danish jeweler Georg Jensen’s iconic designer Vivianna Torun is among the women being celebrated at The Museum of Art and Design’s “Pathmakers” exhibit in New York. The exhibit is a tribute to female designers of the 20th century who made an impact by using materials such as clay, fiber and metals in innovative ways. Ms. Torun was one of Georg Jensen’s most prolific
Mercedes’ Evolution Tour 2014 Germany’s Mercedes-Benz is heading to 5 cities in the United States to reprise its summer and fall concert series, the Evolution Tour. Starting June 23, the automaker will host concert in various cities to share its latest generation of high-end vehicles. A concert series is an engaging tactic that can be enjoyed by all ages, but will be particularly attractive to younger consumers looking for unique
Gucci’s Chime For Change Italy’s Gucci and its charity Chime for Change are scouting engineers, designers, product managers and marketing experts of all levels for the second Chime Hack hackathon. The goal of Chime for Change’s Chime Hack, in partnership with TEDWomen and Twitter, is to create technology solutions that promote safety for girls and women. Gucci’s Chime for Change is dedicated to making the lives of women and young girls
Canali’s 200 Steps Italian menswear label Canali has released a new video in its “200 Steps” series, a collection of film shorts that showcases various successful men with cutting-edge style. In the 200 Steps series, Canali has its starring men share the secrets behind their creativity and what steps it took to become a master of their particular craft. In a teaser posted to the label’s social accounts, Canali shared
Jimmy Choo the dog British footwear and accessories label Jimmy Choo is sharing its favorite #ChooHounds from around the world with a user-generated content collage. Recently, the label worked with artist Rafael Mantesso and his bull terrier, also named Jimmy Choo, on a film to promote a capsule collection of handbags and small leather goods for women and their canine companions (see story). User-generated content allows a brand to incorporate
Dior Secret Garden campaign image featuring Rihanna Fashion brands have increasingly been picking famous faces over professional models for their advertising campaigns, favoring the well known over the generally unfamiliar. Most recently, Marc Jacobs unveiled singer Cher as the face of its fall/winter 2015 campaign and Dior selected pop star Rihanna for its Secret Garden effort. While these celebrities may bring more attention to the ads due to their notoriety,