LUXURY
Instagram photo from Mulberry As with consumers based in emerging markets, the tastes and behavior of affluent individuals living within the United Kingdom are also evolving, according to new report by Deloitte. Luxury brands spend ample time curating content and experiences to meld to the demands, expectations and cultural expectations of consumers living in emerging markets, but attention should also be paid to individuals based in established and stable regions.
Promotional image for New York Fashion Week: Men’s New York Fashion Week: Men’s has outpaced the New York women’s shows at securing an automaker as sponsor, signing a deal with Cadillac. For the sponsorship, which will last two seasons, Cadillac will produce events surrounding the runway shows and its vehicles will be used to transport attendees. This partnership will strengthen Cadillac’s positioning as a luxury lifestyle brand, as well as
Poster for “Dior, the New Look Revolution” exhibit French couture house Christian Dior’s museum is celebrating the place its eponymous founder’s New Look has in fashion history with a dedicated exhibit. “Dior, the New Look Revolution,” opening June 6, centers on Mr. Dior’s first couture runway show in 1947, which caused him to go from a virtual unknown to a famous designer overnight. The 80 garments on display, in addition
Value Retail promotional image Luxury outlet chain Value Retail is launching a partnership with China Eastern, one of the largest airlines in Mainland China, giving its fliers privileges in return for promotion of its shopping centers. Through this collaboration, China Eastern’s frequent fliers will get three miles for every British pound or euro spent across the collection’s 10 global villages. This collaboration could help convince Chinese consumers on a shopping
Vivien Sheriff hat British department store Harrods is helping consumers prepare for the summer social season with a millinery event. From June 6-7, the retailer is bringing in experts and designers to assist consumers in picking the perfect topper for their ensembles, whether they are going to the Royal Ascot or a garden party. The walk-in event provides access to all Harrods customers, making it an easy appointment as they
American Pharoah Private aviation company Wheels Up is sponsoring Triple Crown hopeful American Pharaoh as he runs in the Belmont Stakes on June 6, highlighting shared values of speed. During the race, the brand’s name will be the sole logo worn on American Pharoah jockey Victor Espinoza, and the brand will also have placement during other events surrounding the Triple Crown Run. All eyes will be on the horse and
Affluent shopper NEW YORK – Fifteen years from now, the luxury industry’s current retail models will no longer work as consumer expectations will have radically evolved. During “The Future of Luxury: Global Research Insights, Emerging Trends and New Business Models for 2030” presentation June 3, conducted by graduate students of the Fashion Institute of Technology class of 2015, the peer groups suggested that lasting memories, “centers of creation” flagship stores and
Breitling Jet Team is taking its first North American tour this year Swiss watchmaker Breitling is surprising consumers in New York with a unique appearance by the Breitling Jet Team in Times Square. On June 8 the team will be parking their full-size L-39 Albatross jet in the middle of Times Square to attract attention and garner excitement for their first North American tour, which is taking place this year. Unusual
Miu Miu’s spring/summer 2015 campaign was banned by the ASA Fashion brands may skirt controversy in their advertisements as a way to catch consumers’ attention and make an impact, but sometimes these efforts bring public scrutiny. Recently, ads from Saint Laurent Paris, Miu Miu and Tom Ford have come under fire from Britain’s Advertising Standards Authority for ads that were deemed to depict unhealthy or indecent scenes. These controversies can help
Mikimoto pearl necklace Japanese jeweler Mikimoto is attracting consumers with June birthdays through an email campaign celebrating the month’s birthstone. Mikimoto’s primary material used in its jewelry is the pearl, making June a significant month for the jeweler. Although wearing pearls has no true season, attracting consumers on a gifting basis may help Mikimoto’s sales during the summer months when jewelry is not often purchased. Happy birthday Consumers with birthdays
