Opulent Jewelers Ashley Madison offer promotional image U.S. retailer Opulent Jewelers is coming to the aid of cheaters outed by the hack of Ashley Madison with a promotion designed to fix an extramarital dalliance with diamonds. The jeweler, which stocks pieces from brands such as Cartier and Van Cleef & Arpels, is offering a discount of $500 on orders of at least $10,000, helping out those who need to dig
Gucci Cosmetics According to a new report by L2, video bloggers in the beauty space generate more than 700 million views on YouTube per month, showing the value of filmed content. These influencers now have more clout with younger consumers than most mainstream celebrities due to the authentic and approachable format video blogging allots, making collaborative partnerships with revered video bloggers worthwhile for beauty marketers. The L2 “Intelligence Report: Video
Photo by Peter Lindbergh from Saks’ Alaïa Paris Eau de Parfum launch Department store chain Saks Fifth Avenue is touting its exclusive launch of the Alaïa Paris Eau de Parfum through a digital campaign that takes consumers inside the fashion label’s atelier. Saks teased the Aug. 20 premiere of the “scent of the season” for over a week with content ranging from an animated film and dramatic campaign video to
Mandarin Oriental, Miami Miami has recently seen an influx of luxury brands opening boutiques as the city rebrands itself as a true luxury hub. Now, Miami is continuing its development to cater to affluent residents and guests with the upcoming opening of the Deep Harbour at Island Gardens marina. Set to open in December, the marina will help Miami to position itself as the newest super yachting capital in the
Breitling’s Jet Team Just in time for National Aviation Day Aug. 19, watchmaker Breitling’s Jet Team flew over North American landmarks during its inaugural tour of the continent. Shared socially for a wider impact, Breitling posted images of its Jet Team flying over some of North America’s best known landmarks. Breitling announced in the spring that its Jet Team would fly over the United States for the first time as
Saks Fifth Avenue and Empire promotional image Retailer Saks Fifth Avenue is teaming with Fox’s “Empire” to bring the hit television drama’s iconic style to life through a multi-platform partnership. The partnership comes just weeks before Empire’s return to TV for its second season premiere on Sept. 23 and will bring fashions inspired by the series to life. Saks’ multi-platform approach will include in-store, online and on-screen elements that will
Mulberry’s Qixi effort British leather goods brand Mulberry is inspiring long distance love letters for Chinese Valentine’s Day through a mobile-led campaign. The “Mulberry Love Letters” effort celebrates Qixi, a holiday in China originating from a legend of forbidden love observed once a year on the 7th day of the 7th lunar month of the Chinese calendar. By aligning with a local tradition, in this case one celebrated for centuries,
The Air Ambulance Service British watchmaker Bremont is giving back to a charity it is passionate about, running a fundraising campaign with the goal to provide a new pilot for The Children’s Air Ambulance. Bremont’s co-founders Nick and Giles English were named ambassadors for The Air Ambulance Service (TAAS) earlier this year, which operates TCAA as one of its services. Both brothers’ lives were saved due to the Air Ambulance,
Four Seasons’ private jet Four Seasons’ private plane will reach consumers outside of its own branded trips through a partnership with private jet tour company TCS World Travel. The tour operator will use the hotel brand’s jet to transport travelers embarking on one of its “Secret Escapes,” a series of bespoke itineraries that journey to locales such as the Great Barrier Reef, Bora Bora or the Serengeti Plain. This expands
Gucci’s Lady Web handbag Italian fashion label Gucci is making significant headway in the ongoing fight to prevent counterfeiting with a recent win in its lawsuit against Chinese ecommerce giant Alibaba. Gucci won a U.S. court order barring Alibaba merchants from selling counterfeit goods online and requiring them to turn over financial information to Gucci’s parent company Kering. As this lawsuit and others continue to be fought in court, luxury