Krug’s Krug & Chips LVMH-owned Krug is showing that its Champagne can even pair with traditional fish and chips at a London pop-up snack shop July 8-12. For the “Krug & Chips” pop-up restaurant, Krug has partnered with Michelin starred Chef Tom Sellers, which in itself will likely be a draw among London’s foodies. The Champagne house often works with popular eateries and well-known chefs to put on interactive tastings
Value Retail promotional image Retailers must adapt to changing consumer preferences by adopting real-time retail strategies that deliver a more personalized shopping experience, according to a special report by Boston Retail Partners. Real-time strategies that use the latest technology to target the consumer and appeal to her unique taste will help retailers be more successful. Ultimately, the goal of these real-time strategies should be to establish an enjoyable multichannel experience
La Nuit de la Glisse subject in action Swiss watchmaker Tag Heuer is celebrating extreme sports by supporting a special edition of the documentary film series La Nuit de la Glisse. The film, themed around the brand’s tagline #Don’tCrackUnderPressure, will screen in movie theaters across Europe Dec. 10-13. Partnering with filmmaker Thierry Donard as he captures athletes in action will reinforce Tag Heuer’s association with demanding sports and the discipline
Moschino fall/winter 2015 ad campaign image featuring Katy Perry Italian fashion label Moschino is taking its relationship with brand friend Katy Perry to a new level, casting the pop star in its fall/winter 2015 advertising campaign. The singer, who is a close friend of the house’s creative director Jeremy Scott, has frequently worn Moschino for both performances, red carpet appearances and regular life, making the partnership a natural fit. Leveraging
Instagram image from Yoox MONTE-CARLO, Monaco – The merger between Yoox and Net-A-Porter brings together each of the online retailers’ strengths, which will enable them to better serve customers, according to Yoox’s founder at the FT Business of Luxury Summit June 9. This new venture brings together two peer entrepreneurs who took different paths toward the same goal, and therefore bring different assets to the table, creating a balanced business.
Hublot’s latest brand ambassador Ragheb Alama Swiss watchmaker Hublot is expanding its presence in the Middle East with a new brand representative that will appeal to Arab consumers. At a special event in Beirut on June 5 Hublot announced that Lebanese singer Ragheb Alama will be its latest brand ambassador, continuing the brand’s efforts in the Middle East. Selecting representatives from different regions around the world ensures that Hublot will
Karlie Kloss models for Versace’s new campaign; Versace has attracted millennials with its social media marketing MONTE-CARLO, Monaco – As China’s contribution to luxury growth is flattening, the luxury industry should be looking online to reap more development opportunities, according to panelists at the Financial Times’ Business of Luxury Summit June 9. In “Is the Internet the New China?” session, the consensus was that the Internet will drastically change the
Henrik Lundqvist featured in the Bloomingdale’s gift guide Department store chain Bloomingdale’s is helping consumers prepare for Father’s Day celebrations with a gift guide on its Web site. Father’s Day will take place on June 21st this year, and by introducing its gift guide weeks in advance Bloomingdale’s is making it easy for consumers to get their shopping done ahead of time. Additionally, Bloomingdale’s can connect with consumers who will
Marc Jacobs Web site circa 2010 MONTE-CARLO, Monaco – Only the United States and China will account for more sales in the luxury industry than collective ecommerce by 2025, according to a McKinsey analyst at the Financial Times’ Business of Luxury Summit June 8. Back in 2009, McKinsey had capped its ecommerce prediction at 2 percent of sales, or $4 billion, for 2015. The actual figure is around 6 percent,
Marc Jacobs Web site circa 2010 MONTE-CARLO, Monaco – Only the United States and China will account for more sales in the luxury industry than collective ecommerce by 2025, according to a McKinsey analyst at the Financial Times’ Business of Luxury Summit June 8. Back in 2009, McKinsey had capped its ecommerce prediction at 2 percent of sales, or $4 billion, for 2015. The actual figure is around 6 percent,