Cowboy hats crafted for charity event Department store chain Holt Renfrew is twisting the Wild West look with a cowboy hat initiative to celebrate the 103rd annual Calgary Stampede. The event celebrates Western heritage and culture while raising funds for local charities. The light-hearted event not only allows Holt Renfrew to team with several designers to create cowboy hats, but also join in on a revered cultural event. Hoedown timeHolt Renfrew
Kenzo Time app LVMH-owned Kenzo is giving fans a branded browsing experience with a new Google Chrome extension that showcases its Tiger watch collection. Kenzo Time shows consumers an animated depiction of the time and weather in their location when they open new tabs. This free installation reaches brand enthusiasts at all price points, enabling the label to be a part of their daily lives. Watching the weather Kenzo Time
Image courtesy of Michael Kors Creative agency Martini Media is furthering its approach of reaching an affluent audience online with its acquisition by digital publisher Evolve Media. Under the new agreement, Martini will remain under the same leadership and will function much the same, but the agency will have access to the publishing company’s technology and resources. Combining both company’s expertise will enable them to create valuable custom advertising catered
Hermès spring/summer 2015 campaign; Hermès is one of the majority of brands missing out on the Brazilian market online The top 50 luxury brands are only selling online to 45 percent of the leading markets, missing out on both key established and emerging areas, according to a new report from Trustev. Less than half of the brands have online stores for the BRIC nations, and 21 of the brands studied
View of Hong Kong Hong Kong Tatler is catering to its digitally savvy readers with the release of an updated Web site. Hong Kong Tatler’s Web site currently draws over 300,000 unique users per month, and the revamped version will likely attract even more. In today’s increasingly digital-centric world it is essential for luxury publications to offer equally strong online and print experiences. New and improved At the top of the
Tokyo’s Ginza district at night Ninety percent of organizations lack the capabilities needed to win overseas, according to a new report by Boston Consulting Group. Organizations across industries are eager to expand internationally, but only a small percentage have mastered the logistics needed to realize goals. BCG identified 22 capabilities as prerequisite for going global, and just 10 percent of companies believe they have mastered the full set. “Companies clearly
Dolce & Gabbana nail lacquer, video still Italian fashion house Dolce & Gabbana is letting consumers’ finger nails do the talking with a new social video promoting its nail lacquers. Shared across Dolce & Gabbana’s social accounts the brand explains that its nail polish line “fuses fashion and beauty to create the perfect color-rich manicure.” The colors selected for the 41-shade collection are inspired by the fashions seen on the
B&O Play at Dover Street Market New York Danish audio and video brand Bang & Olufsen has been selected as the first technology company to be featured at the Dover Street Market in New York. The partnership represents a marriage of tech and high-end fashion, and is the first time the Dover Street Market, which opened in December 2014, has offered consumer electronics. Bang & Olufsen’s B&O Play line will
Michael Kors U.S. fashion label Michael Kors’ namesake founder is showing his playful and humorous personality with a new series, Glamour Games. In the video, Mr. Kors plays a game of fashion-themed Pictionary with model Gigi Hadid, who has walked in the brand’s runway presentations. The humorous interactions between Mr. Kors and Ms. Hadid shines light onto their personalities outside of their work and shows the bond between designer and
Weddings at Waldorf Astoria Waldorf Astoria Hotels and Resorts is highlighting the weddings held at its properties through a collaboration with bridal blog, Style Me Pretty. Shared by Waldorf Astoria’s main social channels, the sponsored post explains that Style Me Pretty’s post includes the ballrooms of a number of its hotels including its New York flagship. By presenting images of past weddings planned at its properties, Waldorf Astoria may see