The Peninsula Hong Kong The Peninsula Hotels is updating its PenCities travel guides with the launch of printed versions that offer insights into 10 cities around the world. The hard-copy travel guides will allow guests to peruse options for the city they are visiting in the comfort of their Peninsula hotel room. The addition of these books to guest’s rooms will likely draw attention to the online component of PenCities that has
Robb Report June 2015 cover Patek Philippe and Hermès were among the brands jockeying for consideration as “the best of the best” in Robb Report’s June issue. The special issue of Robb Report awarded more than 195 winners across categories such as jewelry, automotive and menswear as representation of the publication’s primary pillars. Robb Report’s audience likely looks forward to this annual issue to be in the know regarding current
Miu Miu’s campaign highlights daily life in New York Prada-owned fashion label Miu Miu is emphasizing its wearability in a new campaign that focuses on the daily lives of New York residents. The Italian brand shared images featuring models of all ages out and about in a variety of locations including the East Village and Brooklyn. Setting its campaign in a realistic environment shows consumers that Miu Miu’s apparel can
Rolls-Royce undertakes its historic drive in Scotland Britain’s Rolls-Royce Motor Cars is harkening back to its roots by undertaking a historic drive that once helped establish the brand in its infancy. In 1907, Rolls-Royce put forth the claim that it had the “Best Car in the world” when it successfully completed the notorious Scottish Reliability Trials without visiting a repair shop along the way. Now, in 2015, the British automaker
Interior renovations of La Samaritaine Luxury conglomerate Moët Hennessy Louis Vuitton is continuing its renovation of La Samaritaine thanks to a final ruling from the Conseil d’Etat authorizing the controversial project. Over the past ten years LVMH has been attempting to convert the former department store into a luxury complex including a hotel, duty-free shopping, designer stores, offices, affordable housing and a day care center. While some groups have opposed
Promotional campaign for Balmain Homme French fashion house Balmain is starting off the summer right with a new short video for its latest men’s fragrance. Balmain Homme is designed to appeal to the contemporary, cosmopolitan gentleman, and it is heavily inspired by the brand’s signature apparel. Working to maintain consistency across different product categories helps to create a unique aesthetic that will appeal to consumers. Summer scent Balmain Homme features a
The Heure H Rose Tyrien collection by Hermès French apparel and accessories house Hermès is giving travelers a special summer treat thanks to its latest collaboration with DFS Group. For the second year in a row, Hermès will introduce a limited-edition watch collection to be sold exclusively at DFS stores around the world. Partnering with other brands for unique initiatives can help luxury brands remain fresh and exciting and motivate
Men’s section of Bloomingdale’s in Palo Alto Within the luxury industry, fashion brands are seeing the gap between in-store and online sales close at the sharpest rate, according to a new report by the Luxury Institute. Convenience, better prices and wider product selection are driving consumers away from stores to ecommerce marketplaces. However, this ongoing shift away from physical locations should not spur brands to go on a store-shuttering spree,
Four Seasons mobile app NEW YORK – For all the excitement surrounding proximity-based purchases, the vast majority of mobile sales occur remotely, according to a Euromonitor analyst at the Mobile Research Summit June 18. Proximity-based mobile payments allow retailers to tie together the purchase journey, since the prerequisite accounts follow consumers as they progress toward a sale. Although adoption rates remain marginal, poster child success stories such as Starbucks have established
Michael Kors uses Snapchat In a quest to facilitate the consumer’s path to purchase, luxury fashion brands are looking to improve search and display advertising, according to a new report by L2. The majority of desktop traffic is driven by online searches, and it is especially important for brands to make it as easy as possible for consumers to find and purchase their products online. With mobile poised to overtake