LUXURY
Neiman Marcus adds Masterpass U.S. department store chain Neiman Marcus added Masterpass by MasterCard to its online shopping options, expanding the ease of ecommerce for consumers. The addition of Masterpass comes almost a year after Neiman Marcus’ addition of Visa Checkout. Enhancing ecommerce options is crucial for department stores who often serve as the only ecommerce option for some brands. Easy purchasing Last year, Neiman Marcus added Visa Checkout as a
Louis Vuitton men’s shoes at Colette French leather goods house Louis Vuitton is preparing for its Paris menswear collections with a pop-up store in Paris’ Colette. The Louis Vuitton fall 2015-2016 show collection will premiere at the store as the first time ever that the men’s collection is showcased outside the brand’s own stores. Louis Vuitton’s presence in Colette will draw attention to the menswear line and the summer fashion
Robb Report June 2015 cover Robb Report is announcing several senior-level appointments, some that include the acquisition of previous executives from Martini Media. Earlier this year the CEO of Robb Report created a new position for Stephen Colvin, which placed him as the president of the digital division and COO of Robb Report media. Mr. Colvin’s position will be enhanced by the addition of three new senior-level employees who have
Luxury shopping sprees have stalled Affluent consumer confidence dipped during the second quarter of 2015, landing slightly higher than during the lowest point of the recession, according to a new report from Unity Marketing. Even with this dip, the landscape is vastly different than the stress and worry of 2008, with consumers now accustomed to scaling back and indulging only occasionally on luxury. Luxury brands need to recognize that a
Estée Lauder Lipstick Envy In China, 68 percent of consumers rely on ecommerce to purchase prestige personal care products, according to a new report by Bomoda. Bomoda’s “China Prestige Beauty Blueprint” also found that approximately 80 percent of consumers have purchased beauty products abroad, but about 70 percent of those surveyed said they use local ecommerce sites. This shows that there is ample opportunity for luxury beauty and fragrance marketers
Mark your date book! Image courtesy of Smythson Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 conference Wednesday, Sept. 16, 2015 in New York. This daylong New York event is a must-attend for luxury retailers, luxury brands, publishers, ad agencies and market researchers looking for strategic and tactical advice, tips, case studies and research on luxury retailing, especially in the run-up to the holidays. At
Chloe fall/winter 2014 runway image French fashion label Chloé is musing on the relationship between a woman and her handbags in a social film revolving around a Parisian limousine tour. “Mon cher. My dear.” takes consumers along for the ride as a Parisian is returning to her city from the airport, sharing her thoughts about handbags and the “treasures” they can hold. Exploring this topic enables Chloé to share a
California property Le Collectionist embraces the idea of unique travel experiences and twists it with a homey, personalized concept to craft temporary stay options for guests traveling around the world. The brand is expanding into the United States market with new properties available for guests to rent. The concept has been developed and executed by three co-founders to hone one-of-a-kind travel experiences for affluent consumers. “I wanted to create a true
Aston Martin Vantage GT12 Auto enthusiasts from around the world gather annually in Britain for the Goodwood Festival of Speed, expecting to marvel at the legacies and innovation of their favorite brands. Although a brand can easily get submerged amid competition at Goodwood, the general atmosphere of excellence tends to have a collectively beneficial effect. This year’s event June 25-29 has already generated ambitious commitments from luxury brands eager to
Property listing on Caimeiju Real estate service provider Caimeiju is enhancing its ability to reach Chinese clients through new campaigns on the country’s preeminent search engine Baidu. The process for foreign companies to get approval to market on the platform is difficult, according to Caimeiju, making access particularly promising. Since Baidu controls the majority of search flow in China, the company’s likelihood of garnering attention will grow exponentially. “We’ve been
