LUXURY
Handbag modeled on Louis Vuitton fall/winter 2015 runway Luxury conglomerate LVMH is giving consumers a look at the inner workings of its flagship fashion house’s head office through an interactive feature on its corporate Web site. “An Exceptional Place” features a 360-degree video of Louis Vuitton artisans going through their day and footage of seamstresses, architects and other behind-the-scenes employees whose efforts can be seen within its stores. This feature goes
Vespa 946 Emporio Armani Italian fashion label Giorgio Armani is extending the impact of its 40th anniversary efforts with a branded Vespa, enabling consumers to purchase a souvenir from the milestone. The Vespa 946 Emporio Armani features a number of design details that mimic the aesthetic of the house, including a special grey finish that reveals hints of green in certain lighting. This collaboration may help Emporio Armani reach a younger
Van Cleef & Arpels’ promotional image for Masterpiece London France’s Van Cleef & Arpels is showing off its creativity with the jeweler’s first display at the Masterpiece London fair June 25 through July 1. The Masterpiece London is an annual international cross-collecting fair for art, antiques and design held along the banks of the Thames in the city’s Chelsea Embankment near Sloane Square. Attending a fair presents brands with an
Riccardo Tisci with Donatella Versace French fashion house Givenchy has unveiled images of its fall/winter 2015 advertising campaign after announcing its star in April. Givenchy designer Riccardo Tisci shared an image of himself posed with Versace creative director Donatella Versace on his Instagram in April. Brands in the same sector do not collaborate often, but this ad shows solidarity among fashion’s leading designers. Musing on Donatella In his initial Instagram
B&O interface for Androids smartwatches Danish audio and video brand Bang & Olufsen is capitalizing on the wearables trend with a watch interface available for Android smartwatches. Bang & Olufsen is innovative in its field, but has yet to develop its own wearable device and currently does not offer digital timepieces. With so much attention and buzz being spent on wearables it is sensible for Bang & Olufsen, as a
Image from Burberry’s fall/winter 2015 campaign video British fashion house Burberry is introducing its fall/winter 2015 collection with a vintage-inspired campaign that recalls the brand’s heritage. Set in London and featuring a cast of young, British models, the video harkens back to Burberry’s classic role as one of the most popular British brands. Highlighting its heritage positions Burberry to connect with consumers who value timeless products and luxury craftsmanship. “The mood
Sales associate at Dior Despite the rise in digital and mobile marketing in recent years, consumers still rely heavily on in-store sales associates to assist them in making purchases, according to a new report by the Luxury Institute. The majority of consumers surveyed reported making most of their purchasing decisions in-store without researching online beforehand. Luxury brands looking to improve consumer relations should focus more attention on improving the in-store
Campaign image for Gucci pre-fall 2015 French conglomerate Kering’s corporate foundation is making a commitment to end sexual violence on college campuses in the United States with the launch of two partnerships. At an award ceremony in New York June 22, Kering awarded We End Violence with a $34,000 grant, and also announced its support of Generation Progress’ “It’s On Us” campaign. Championing women’s rights is a large focus of
Promotional image for Net-A-Porter premier delivery service Premium packaging can make a brand appear more upscale to an online shopper, and can help an ecommerce order make more of an impact on the recipient, according to a new report from Dotcom Distribution. Going above and beyond the brown box with branded or gift-like packaging is more expected from luxury brands, with 38 percent of consumers saying they believe it is
Vacheron Harmony Chronograph movement Swiss watchmaker Vacheron Constantin is exhibiting “the shape of harmony” through mobile advertisements and sponsored content found on the New York Times’ Web site. Accessible through ads placed on the newspaper’s Style section, Vacheron called for discovery by using words such as “discover” and “uncover” paired with taglines that will likely distract readers for content elsewhere on the page. Sponsored content generates a level of interest
