Rosewood Hotel in Beijing High-speed households in China are expected to account for 90 percent of the increase in consumer spending over the next five years, according to a new report by Boston Consulting Group. This group of consumers is expected to grow from 81 million today to more than 142 million by 2020. Although China has been flagged as a teetering economy, a massive amount of people are being vaulted
Emporio Armani Sounds event photo Italian fashion label Armani is bringing its enthusiasm for music to consumers in a new medium with the launch of a mobile application. The Emporio Armani Sounds app is linked with Spotify, bringing together music and fashion in an original way and offering fans access to artists with exclusive performances, playlists and interviews. Consumers rely on their favorite brands to provide access to the personalities that
Givenchy menswear spring/summer 2016 French fashion house Givenchy may be reviving its couture collection after its creative director alluded to the restart in an interview. While speaking to John Koblin, style reporter for the New York Times, Riccardo Tisci said that Givenchy “would do couture again.” In 2012, Mr. Tisci discontinued Givenchy’s couture collection, a move that many in the industry assumed was temporary, as he worked to further develop
Penhaligon’s book Gentlemen British fragrance house Penhaligon’s’ is looking for the ultimate #VeryPenhaligons gentlemen through a social campaign. To participate, consumers must upload an image of themselves or friends looking “dapper” to social media using the #VeryPenhaligons hashtag. Photo contests are ideal for brands as they help capture the ideal consumer’s personality and sense of style. Dapper Dans Those who enter Penhaligon’s summer social contest will be in the running
Tali Lennox for Cartier’s Dream Catchers feature with Refinery29 French jeweler Cartier is teaming up with Refinery29 to showcase women working to fulfill their dreams in a dedicated feature on the digital media brand’s Web site. Refinery29 and Cartier worked together to profile five women who have followed their dreams in a variety of different careers for its Dream Catchers feature. Wearing Cartier’s Amulette Collection, the women discussed where their lives have
Blair Breiteinstein’s illustration for Prada’s Raw Avenue campaign Italian fashion house Prada is going back to the drawing board with its latest campaign featuring illustrations for its new Prada Raw eyewear collection. For the campaign, six illustrators created six unique digital heroines who will model the collection on a virtual catwalk that consumers can browse online. Using fashion illustrations can allow a brand to emphasize its artistic side and appeal
Penhaligon’s book Gentlemen British fragrance house Penhaligon’s’ is looking for the ultimate #VeryPenhaligons gentlemen through a social campaign. To participate, consumers must upload an image of themselves or friends looking “dapper” to social media using the #VeryPenhaligons hashtag. Photo contests are ideal for brands as they help capture the ideal consumer’s personality and sense of style. Dapper Dans Those who enter Penhaligon’s summer social contest will be in the running
Tali Lennox for Cartier’s Dream Catchers feature with Refinery29 French jeweler Cartier is teaming up with Refinery29 to showcase women working to fulfill their dreams in a dedicated feature on the digital media brand’s Web site. Refinery29 and Cartier worked together to profile five women who have followed their dreams in a variety of different careers for its Dream Catchers feature. Wearing Cartier’s Amulette Collection, the women discussed where their lives have
Blair Breiteinstein’s illustration for Prada’s Raw Avenue campaign Italian fashion house Prada is going back to the drawing board with its latest campaign featuring illustrations for its new Prada Raw eyewear collection. For the campaign, six illustrators created six unique digital heroines who will model the collection on a virtual catwalk that consumers can browse online. Using fashion illustrations can allow a brand to emphasize its artistic side and appeal
Instagram image from Marc Jacobs Following a United States Supreme Court decision making same-sex marriage legal across the nation, luxury brands took to social media to show their support of the ruling. Nordstrom, Barneys and Diane von Furstenberg tweeted their feelings of happiness at the decision, using the hashtag #LoveWins. Having a voice within the larger discussion can help brands connect with consumers on a personal level. Communal celebration On