XOJet Take Command campaign Private jet charter firm XOJet has seen an uptick in public awareness for its services following a multichannel marketing push that centered on a commercial and new mobile site. Following the launch of its “Take Command” effort, the company saw a 40 percent bump in online traffic in the second quarter of 2015, and its Facebook fan population has doubled in the past year, rising to
Neiman Marcus snapping feature Department store chain Neiman Marcus is expanding the visual recognition capabilities in its brand application to help consumers find the products they are looking for across all departments. Previously available only for shoes and handbags, the retailer’s “Snap. Find. Shop.” function enables users to enter a 3D image and have product suggestions from Neiman Marcus’ ecommerce site that are similar in appearance delivered instantaneously. The feature
Affluent millennials It is too soon to know if the recent drops in the stock market will be of serious consequence to the luxury market, but an overdue correction to the U.S. market will likely see affluent consumers proceed with caution. At the moment, the market is still volatile and it is difficult to discern how much the drop in the U.S. market is caused by fears and how much by
Chanel’s Pisces zodiac GIF French fashion label Chanel is asking consumers their sign on Instagram in a new marketing effort for the Chance fragrance collection. The Instagram content, exclusive to the platform, includes GIF imagery for each of the 12 astrological signs to connect with Chanel enthusiasts on a personal level. The integration of the Chance fragrance aligns with the zodiac messaging as many consumers, especially those in Asia, may
Facade of Fortnum & Mason British department store chain Fortnum & Mason is extending the reach of its signature color scheme to the fingertips of consumers. Fortnum & Mason has collaborated with nail lacquer brand Kure Bazaar to formulate a polish in the retailer’s Eau de Nil shade of teal. Having a product that strengthens the relationship between brand and retailer is beneficial as Kure Bazaar is only sold by
Manolo Bhalnik pumps Retailer Saks Fifth Avenue is stepping up its 10022-Shoe salon game with the opening of a permanent boutique dedicated to shoemaker Manolo Blahnik. The shop-in-shop will be one of Manolo Blahnik’s largest boutiques in the world as well as the first time the brand has been physically present within a Saks Fifth Avenue storefront. To introduce the boutique, Saks has taken a multichannel approach that includes in-store
Shiseido’s Apple of Your Eye exhibition Japanese personal care brand Shiseido is partnering with Chinese department store chain Lane Crawford to highlight the things most precious to people in a new charitable photography exhibition. “Apple of Your Eye” will be on display at Tsim Sha Tsui, Harbour City shopping mall in Hong Kong from Aug. 21-23. The exhibit will feature unique portraits of Hong Kong celebrities, exploring the objects, people and
Mandarin Oriental Hyde Park Mandarin Oriental Hyde Park, London will bring holiday cheer to its guests through a partnership with its neighbor department store Harrods. During the Christmas season, Mandarin Oriental will have placement in Harrods’ window display, while the hotel will serve a taste of Harrods with a themed afternoon tea. Holidays are often a time of camaraderie between luxury establishments, giving them more of an opportunity to make a
Berluti artisan at work French apparel and accessories label Berluti is boosting its expansion possibilities with a new workshop in Ferrare, Italy. This newly opened 86,000-square-foot space allows Berluti to double the number of artisans working at the atelier, helping the label as it grows its business internationally. These expanded production capabilities will support Berluti’s goal to be an all-around lifestyle brand. New home Berluti has housed production facilities in Ferrare
Hampton Classic Horse Show, photo by Kristin L. Gray Home furnishings maker Roche Bobois is aligning with equestrian sports as the official sponsor of the 2015 Hampton Classic Horse Show in Bridgehampton, NY. During the event Aug. 23-30, Roche Bobois is furnishing the VIP lounge where top guests can go to relax during the tournament. Having this placement at one of the largest horse shows in the U.S. will enable