LUXURY
LVMH promotional image for its many businesses As the marketing sphere has changed due to the rise of digital, print still commands the attention of affluent consumers and the advertising spend of luxury brands. Within its portfolio of companies, luxury conglomerate Moët Hennessy Louis Vuitton owns a number of print publications that are not branded content produced for brand exposure and communication purposes. By owning general newspapers, LVMH has the ability
Interior of Prada’s store in Jakarta, Indonesia Italian fashion labels Prada and Miu Miu are spreading out their retail footprints with new stores in Jakarta, Indonesia, both within the Pacific Place shopping center. Prada’s store carries its men’s and women’s wear, along with leather goods and accessories, in a space featuring design details signature to the house, such as checkered flooring. Indonesia has been identified as one of the key
Interior of Prada’s store in Jakarta, Indonesia Italian fashion labels Prada and Miu Miu are spreading out their retail footprints with new stores in Jakarta, Indonesia, both within the Pacific Place shopping center. Prada’s store carries its men’s and women’s wear, along with leather goods and accessories, in a space featuring design details signature to the house, such as checkered flooring. Indonesia has been identified as one of the key
Aerial view of Tesla’s Model S U.S. electric automaker Tesla is boosting its luxury credentials with the hire of a former Burberry executive as vice president of North American sales. Ganesh Srivats, who was previously senior vice president of Burberry, may help the brand further its lifestyle image and go beyond its high-tech appeal, marketing its vehicles in a style more closely resembling its peers. This is the latest executive poached
Aerial view of Tesla’s Model S U.S. electric automaker Tesla is boosting its luxury credentials with the hire of a former Burberry executive as vice president of North American sales. Ganesh Srivats, who was previously senior vice president of Burberry, may help the brand further its lifestyle image and go beyond its high-tech appeal, marketing its vehicles in a style more closely resembling its peers. This is the latest executive poached
Haute Route Swiss watchmaker Tag Heuer is entering a multi-year agreement to serve as the official timekeeper of the Haute Route, the highest altitude amateur bicycle race. During the week-long stage races within the Alps, Pyrénées and Dolomites Swiss Alps, the brand will provide timekeeping solutions to track the 1,600 riders. This challenging course enables the brand to reinforce its “Don’t Crack Under Pressure” brand motto. Rising to the challenge
Ruinart Champagne A number of Moët Hennessy’s properties, including Champagne hillsides, houses and cellars, have been added to the UNESCO World Heritage List. The sites selected are being noted for their value to the global population, and will be protected and preserved. For the wine and spirits division of LVMH, this helps to reinforce their position in society beyond products. Preserving heritage Included inscribed properties are the Moët & Chandon
Ruinart Champagne A number of Moët Hennessy’s properties, including Champagne hillsides, houses and cellars, have been added to the UNESCO World Heritage List. The sites selected are being noted for their value to the global population, and will be protected and preserved. For the wine and spirits division of LVMH, this helps to reinforce their position in society beyond products. Preserving heritage Included inscribed properties are the Moët & Chandon
Ruinart Champagne A number of Moët Hennessy’s properties, including Champagne hillsides, houses and cellars, have been added to the UNESCO World Heritage List. The sites selected are being noted for their value to the global population, and will be protected and preserved. For the wine and spirits division of LVMH, this helps to reinforce their position in society beyond products. Preserving heritage Included inscribed properties are the Moët & Chandon
Jimmy Choo the dog Over the course of the second quarter of 2015, luxury brands sought out digital techniques that enhanced consumer interactions both educationally and for entertainment. Whether a campaign made shopping seem like more of an adventure or a brand asked for specific feedback on its digital efforts, luxury consumers felt included in the communications presented. Digital has reshaped branded interactions and through these touchpoints, both in-store and online,
