LUXURY
Dunkin’ Donuts offers weekly promotions to DD Perks members By Alex Samuely The increased focus on mobile brand loyalty means marketers must refrain from over-communicating and over-targeting, as a symbiotic relationship with the customer is necessary for effective advertising and return on investment. Consumers’ tendency to rely on their mobile devices and bring them everywhere they go makes it easier for brands to reach potential customers with the tap of
Tod’s fall 2015 campaign Luxury Daily’s live news from July 27: Lancôme pairs with Gilt for Parisian fashion exploration Beauty brand Lancôme has partnered with online shopping site Gilt to present “fashionable French living” on the latter brand’s Web site.Click here to read the entire article Prada sees world through different lenses for third literary contest Italy’s Prada has announced the theme of its third annual Prada Journal literary competition
Kering’s Gucci Today in luxury marketing: Kering profits fall 13pc in first half Kering on July 27 reported that recurring net profits fell 13 percent to 489.2 million euros, or $541.1 million, in the first six months of 2015 – but Gucci rebounded while Saint Laurent continued to star, says Women’s Wear Daily.Click here to read the entire article on Women’s Wear Daily How Burberry is rebuilding its Japan business On June
Prada’s Prada Journal frames Italy’s Prada has announced the theme of its third annual Prada Journal literary competition in partnership with publishing house Giangiacomo Feltrinelli Editore. The literary competition is part of the brand’s marketing efforts for its Prada Journal eyewear collaboration with licensee Luxottica. By having a recurring campaign that engages consumers’ creative sides, Prada may seen repeat entries and engagement with the collection and its overall message. Write
Lancôme promotional image for Gilt Beauty brand Lancôme has partnered with online shopping site Gilt to present “fashionable French living” on the latter brand’s Web site. Lancôme shared its collaboration with Gilt through an email blast sent to consumers with the subject line, “Gilt x Lancôme: Your Instant Ticket to Paris.” The email shows a woman sitting at a cafe table while text explains that Lancôme Elite Rewards members receive an
Lancôme promotional image for Gilt Beauty brand Lancôme has partnered with online shopping site Gilt to present “fashionable French living” on the latter brand’s Web site. Lancôme shared its collaboration with Gilt through an email blast sent to consumers with the subject line, “Gilt x Lancôme: Your Instant Ticket to Paris.” The email shows a woman sitting at a cafe table while text explains that Lancôme Elite Rewards members receive an
Photo courtesy of Bloomingdale’s Those with the highest spending power in the United States overwhelmingly prefer online shopping, with 72 percent buying via ecommerce in the last three months, according to new research by Unity Marketing. While online retail still only accounts for a fraction of the sales seen in bricks-and-mortar outlets, it has seen a steeper steady growth over the past 10 years, with a 113 percent increase to
Fortnum & Mason Instagram takeover image British department store Fortnum & Mason headed to the continent with a blogger partnership shared via photo-sharing mobile application Instagram. For its #FortnumsTakeover, Fortnum & Mason worked with Parisian blogger PatriciaParisienne, who took over the retailer’s Instagram account on July 23 as she traveled from London to Paris. Brands often give over control of their social media accounts to allow for their story to be
Donna Karan’s Cashmere Mist U.S. fashion label Donna Karan is showing that the show must go on without its namesake founder in a new advertising campaign. Ms. Karan announced that she will be stepping down as chief designer at her LVMH-owned brand in July, with the Donna Karan Collection being suspended for the time being. With Ms. Karan’s departure to concentrate on her lifestyle brand, Urban Zen, the Donna Karan
Gucci fall/winter 2015 campaign Italy’s Gucci is the latest brand to collaborate with retailer Dover Street Market as a way to explore the brand’s new creative direction and identity. The collaboration between Gucci and Dover Street Market will begin on July 25 with the opening of the fashion label’s dedicated shop-in-shop in Ginza, Tokyo. After the opening, Gucci will open shop-in-shops at Dover Street Market’s locations in London, New York
