ENTERTAINMENT (MSM)

Google teams up with orchestras to target classical

Google teamed up with five leading orchestras in a bid to draw more classical music lovers to digital music as the streaming sector booms. Dubbed Classical Live, the initiative will offer exclusive recordings through the Internet giant’s Google Play service from orchestras including the New York Philharmonic and London Symphony Orchestra. Also involved are the Boston Symphony Orchestra, the Cleveland Orchestra and the Royal Concertgebouw Orchestra of Amsterdam, with Google