Blog

Adidas CEO says FIFA scandal not damaging its brand

By Emma Thomasson BERLIN (Reuters) – The corruption scandal engulfing soccer’s world governing body FIFA is not tarnishing the image of its long-standing sponsor Adidas, the chief executive of the German sportswear company said on Thursday. Adidas said its sales of soccer products rose 19 percent in the third quarter, helped by the launch of new “ACE” and “X” soccer boots and kits for new partners Manchester United and Italian

Adidas CEO says FIFA scandal not damaging its brand

By Emma Thomasson BERLIN (Reuters) – The corruption scandal engulfing soccer’s world governing body FIFA is not tarnishing the image of its long-standing sponsor Adidas, the chief executive of the German sportswear company said on Thursday. Adidas said its sales of soccer products rose 19 percent in the third quarter, helped by the launch of new “ACE” and “X” soccer boots and kits for new partners Manchester United and Italian

Adidas to intensify marketing drive as U.S. sales rebound

German sportswear company Adidas , trying to muscle into Nike’s home territory, plans to increase spending on marketing again after high-profile sponsorship deals and celebrity partnerships helped rekindle U.S. sales. Adidas said it would seek to build on its momentum by lifting promotional spending further in the run-up to Christmas. The firm had said it would spend 13-14 percent of sales on marketing this year, compared with 10-11 percent for

Adidas to intensify marketing drive as U.S. sales rebound

German sportswear company Adidas , trying to muscle into Nike’s home territory, plans to increase spending on marketing again after high-profile sponsorship deals and celebrity partnerships helped rekindle U.S. sales. Adidas said it would seek to build on its momentum by lifting promotional spending further in the run-up to Christmas. The firm had said it would spend 13-14 percent of sales on marketing this year, compared with 10-11 percent for

McIlroy climbs out of sick bed to make solid WGC start

Former world number one Rory McIlroy shook off a bout of food poisoning to shoot a four-under par 68 in the first round of the World Golf Championships-HSBC Champions in Shanghai on Thursday. McIlroy, who had been in bed for most of the past two days, said the illness had caused him to lose 10 pounds in weight (4.5kg), but he still managed to rattle in six birdies. A double

NBA: Curry helps carry Warriors past Clippers

Stephen Curry rattled in a three pointer with 68 seconds left to lift the Golden State Warriors to a 112-108 win over the Los Angeles Clippers in a battle of undefeated teams. It was the seventh three pointer of the contest for the reigning league MVP Curry, who also scored 13 straight points in the win. There were 17 lead changes in the see-saw contest, with Curry’s three pointer being

Britain says Islamic State likely brought down Russian plane

By Paul Sandle LONDON (Reuters) – Britain said on Thursday there was a significant possibility that Islamic State’s Egyptian affiliate was behind a suspected bomb attack on a Russian airliner that killed 224 people in the Sinai Peninsula. Russia dismissed the claim as speculation and Egypt said there was no indication so far that a bomb was to blame. The topic is sensitive for Russia, whose warplanes have launched raids

Britain says Islamic State likely brought down Russian plane

By Paul Sandle LONDON (Reuters) – Britain said on Thursday there was a significant possibility that Islamic State’s Egyptian affiliate was behind a suspected bomb attack on a Russian airliner that killed 224 people in the Sinai Peninsula. Russia dismissed the claim as speculation and Egypt said there was no indication so far that a bomb was to blame. The topic is sensitive for Russia, whose warplanes have launched raids