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Tom Ford’s Lips & Boys collection Following the example of named handbag collections, beauty marketers have begun to look inward when naming cosmetics to script narratives that are reflective of their brands and can be applied to a consumer’s own life. Given the aspirational nature of cosmetics naming a lipstick, for example, after an influential friend, muse or lover of a brand founder personalizes the product in a deeper way than a
Belstaff x Mr Porter “On the Road” British apparel and accessories label Belstaff is communicating its adventurous ideals by hitting the open road with retailer Mr Porter. “On the Road” follows classic car enthusiast J G Francis as he traverses the Mojave Desert in a Belstaff Racemaster jacket and a vintage Mercedes-Benz. Centering on an antique car’s journey enables the brand to show the timelessness and long lifespan of its outerwear. “The
Reception area at H.Stern’s SoHo pop-up Brazilian jeweler and silversmith H.Stern has temporarily relocated its New York flagship on Fifth Avenue to a gallery-inspired pop-up shop in SoHo. The temporary location will be open through July as the uptown flagship, opened in the 1960s, undergoes renovations to bring the space a more modern and contemporary feel. Rather than shut its doors completely during this time, H.Stern ventured south to test the
Farfetch Unfollow campaign image Luxury marketplace Farfetch is reaching out to the world travelers reading Departures online through an display advertisement to build awareness for its international network of boutiques. Farfetch’s ad features its first brand campaign, which is designed to express a sense of varied fashion awaiting consumers at one single Web site. The ad’s bright South African setting will likely pique the interest of wannabe travelers as they
Town & Country’s March 2015 cover Louis Vuitton and Bottega Veneta were among the advertising partners in Town & Country’s March issue to reaffirm that they are chic to the effect of being “deceptively simple.” The 204-page issue of Hearst-owned Town & Country included advertisements from fashion’s leading luxury houses as well as fine jewelry maisons to highlight the sentiment and lifestyle of the publication’s affluent readership. Advertising partners work
Maserati Quattroporte S Etihad adds aircraft to New York services United Arab Emirates airline Etihad Airways is expanding its presence in the United States with increased flight services between New York and Abu Dhabi.Click here to read the entire article Maserati shows royal ties in auction Italian automaker Maserati will see one of its renowned automobiles auctioned by international auctioneers Coys March 10.Click here to read the entire article Four
Karl Lagerfeld’s cat Choupette Today in luxury marketing: Karl Lagerfeld on fur (yea), selfies (nay) and keeping busy Karl Lagerfeld, arguably the most recognizable fashion designer in the world, is in a back office at Fendi’s headquarters on the Via Solari, receiving from an assistant a gift someone has sent for his Birman, Choupette, per The New York Times. Click here to read the entire article on The New York
(NaturalNews) Today I’m publishing the laboratory test results that document the levels of lead, cadmium, arsenic and aluminum found in popular cigarettes and cigarette rolling paper. The good news is that the concentrations of metals are very low in the rolling paper.Below, a…
(NaturalNews) The general population is getting sick of the same old, same old. The people are fed up with the mainstream media’s fear-driven narrative about how everyone is deficient in vaccines, how disease is right at the doorstep, how the whole world is falling apart because everyone…
(NaturalNews) The population is expected to eat, drink, vaccinate and medicate without knowing what they are putting in their body. There’s no transparency or honesty. Food labels right now are a joke, a deceptive facade, because the genetically modified ingredients aren’t even listed…
