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Sentient Jet supports filmmakers with philanthropy effort

Tribeca Film Festival Private aviator Sentient Jet is providing charitable support to young filmmakers through a contest centering around the Tribeca Film Festival. On its social media channels, Sentient Jet shared charity network Chideo’s video, starring Saturday Night Live cast member Aidy Bryant, explaining that by donating to the Tribeca Film Institute, supporters are entered into a contest. The winning donor will be flown, with a friend, to New York for

Lancôme continues fashion crossovers with Versus Versace capsule

Versus Versace’s Anthony Vaccarello Beauty marketer Lancôme has enlisted Versus Versace creative director Anthony Vaccarello to create an exclusive beauty collection. Now in its 80th year, Lancôme has collaborated with the fashion world for capsule collections as well as runway beauty looks. Although many brands have entered the beauty space, partnering with an established cosmetics maker instills trust in the product’s quality. Beauty mix up Versace and Versus Versace do not have

Tesla to offer test drive opportunity at Mandarian Oriental property

Tesla’s Model S P85D U.S. electric automaker Tesla is inviting guests at the Mandarin Oriental Miami to test drive its Model S during their stay. The test drive experience is meant to highlight the Tesla Model S’s capabilities for prospective consumers and may dispel doubts of the automobile’s power by those who are unfamiliar. Many hotel brands incorporate luxury automakers into their services to extend quality of stay to guest

Chanel links beauty, accessories for 2.55 handbag-inspired cosmetics

Chanel’s 2.55 handbag-inspired eyeshadows French fashion house Chanel has reinterpreted its 2.55 handbag in cosmetic form to appeal to both established and aspirational consumers. The 2.55 handbag was created by brand founder Gabrielle “Coco” Chanel in February 1955 and is one of the house’s iconic pieces. Known from its leather-braided chain, the 2.55 has been reworked by the Chanel Makeup Creation Studio in a limited-edition set of eyeshadow and nail lacquer.

Tag Heuer meets its “goals” with Henrik Lundqvist ambassadorship

Henrik Lundqvist of the New York Rangers LVMH-owned watchmaker Tag Heuer is putting Henrik Lundqvist in goal as its latest brand ambassador due to the National Hockey League goaltender’s exemplification of performance and precision. Mr. Lundqvist, referred to by New York Rangers fans and across the NHL as “King Henrik,” is considered one the league’s best goaltenders and is a regular fixture on world’s best-dressed lists. Selecting a revered player,

Tag Heuer meets its “goals” with Henrik Lundqvist ambassadorship

Henrik Lundqvist of the New York Rangers LVMH-owned watchmaker Tag Heuer is putting Henrik Lundqvist in goal as its latest brand ambassador due to the National Hockey League goaltender’s exemplification of performance and precision. Mr. Lundqvist, referred to by New York Rangers fans and across the NHL as “King Henrik,” is considered one the league’s best goaltenders and is a regular fixture on world’s best-dressed lists. Selecting a revered player,