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Honest Abe: Lincoln May Ditch MK Nomenclature, Bring Back Actual Names

– Well, that only took 10 years. In an interview with Automotive News, a Ford top executive has acknowledged that Lincoln’s MK-based naming structure is confusing and that the overwhelmingly positive reaction to the Continental name’s revival may have the company rethinking its naming policy. From our point of view, MKC, MKT, MKZ, MKS, and MKX are tough to tell apart, and we’d welcome the shift. It’s also quite noteworthy, because the industry as