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Hublot wins big with sponsorship of Mayweather fight

Hublot presented Mr. Mayweather with an emerald-encrusted watch Swiss watchmaker Hublot is enjoying a publicity spree after the brand’s latest ambassador won “The Fight of the Century” in Las Vegas on Saturday night. Floyd “Money” Mayweather wore the Hublot name on his boxing shorts in the ring when he won the eagerly anticipated fight against his opponent Manny Pacquiao. The fight made over $300 million dollars and was extensively advertised

Hublot wins big with sponsorship of Mayweather fight

Hublot presented Mr. Mayweather with an emerald-encrusted watch Swiss watchmaker Hublot is enjoying a publicity spree after the brand’s latest ambassador won “The Fight of the Century” in Las Vegas on Saturday night. Floyd “Money” Mayweather wore the Hublot name on his boxing shorts in the ring when he won the eagerly anticipated fight against his opponent Manny Pacquiao. The fight made over $300 million dollars and was extensively advertised

Fondazione Prada hints at what’s to come with spirited films

Image from Fondazione Prada’s Spiriti Italian fashion house Prada’s foundation is generating interest before the upcoming opening of its new venue May 9 with a series of artistic film teasers. “Spiriti” by Ila Bêka and Louise Lemoine tells the story of the last month of the compound’s completion in 15 parts. Mirroring the art that will be on display at the complex, the series takes an unconventional approach to documentary film.

Fondazione Prada hints at what’s to come with spirited films

Image from Fondazione Prada’s Spiriti Italian fashion house Prada’s foundation is generating interest before the upcoming opening of its new venue May 9 with a series of artistic film teasers. “Spiriti” by Ila Bêka and Louise Lemoine tells the story of the last month of the compound’s completion in 15 parts. Mirroring the art that will be on display at the complex, the series takes an unconventional approach to documentary film.

Swarovski increases staying power of loyalty program via app

Swarovski rewards app Precision cut-crystal maker Swarovski is elevating the customer experience across channels with a new rewards mobile application. Loyalty programs become effective when consumers use them frequently and for a range of purposes. Swarovski is ensuring regular use with “Sparkly” rewards or “Sparklisms” that can be earned for a variety of activities and exchanged for prizes. “Apps are important in retail, but to me, choice is the killer