Blog

May 04, 2015 LUXURY

Brazil interior’s mix of opportunities, challenges requires altered approach: BCG

Ralph Lauren’s Sāo Paulo flagship While most brands concentrate their efforts on Brazil’s coastal cities, consumers residing in the country’s interior are projected to contribute more than 45 percent of the growth through 2020, according to a new report by Boston Consulting Group. “Capturing Retail Growth in Brazil’s Rising Interior” explains that Brazilian consumers in general are tightening their spending compared with the past 15 years, but inland consumers go

May 04, 2015 LUXURY

Implicit, collaborative data collection minimizes privacy concerns: report

Moet uses Skosh to send Champagne to friends The “creepiness cliff” for consumer data collection always seems to be one step away, yet consumers have become more tolerant to various practices as the shopping experience improves and brands act in a more mannered way, according to a new report by L2. Brands are moving their CRM programs to cloud-based solutions that better integrate data collected from diverse channels. As data silos collapse, brands can

May 04, 2015 LUXURY

Armani helps consumers delve into brand history with exhibition space

Interior of Armani Silos Italian fashion label Giorgio Armani is giving consumers a better understanding of its brand history through a newly opened museum in Milan. Armani Silos, which opened with a star-studded event April 30, will display garments from the past decades as well as a digital archive of sketches and media. As Armani celebrates its 40th anniversary, creating a physical space dedicated to its heritage will further its brand’s