Blog
Ralph Lauren’s Sāo Paulo flagship While most brands concentrate their efforts on Brazil’s coastal cities, consumers residing in the country’s interior are projected to contribute more than 45 percent of the growth through 2020, according to a new report by Boston Consulting Group. “Capturing Retail Growth in Brazil’s Rising Interior” explains that Brazilian consumers in general are tightening their spending compared with the past 15 years, but inland consumers go
Moet uses Skosh to send Champagne to friends The “creepiness cliff” for consumer data collection always seems to be one step away, yet consumers have become more tolerant to various practices as the shopping experience improves and brands act in a more mannered way, according to a new report by L2. Brands are moving their CRM programs to cloud-based solutions that better integrate data collected from diverse channels. As data silos collapse, brands can
Interior of Armani Silos Italian fashion label Giorgio Armani is giving consumers a better understanding of its brand history through a newly opened museum in Milan. Armani Silos, which opened with a star-studded event April 30, will display garments from the past decades as well as a digital archive of sketches and media. As Armani celebrates its 40th anniversary, creating a physical space dedicated to its heritage will further its brand’s
Tesla’s Powerwall U.S. electric automaker Tesla Motors is extending its energy-efficient inventions into the home with its new Powerwall home battery. The new means for electricity generates energy from solar panels and powers the home at all times of the day, diminishing the gap between supply and demand by allowing a consumer’s solar energy to be available for their home whenever. Tesla’s entry into home is unlike any other automaker’s
St. Regis Moscow’s lobby Starwood’s St. Regis property is opening in Moscow despite uncertainties in the Russian economy and a downturn in travel to the city. Airlines such as Delta, Etihad and Cathay Pacific are slashing or canceling services to Moscow as a result of the lack of travel plans to the city from consumers. When construction on a property begins prior to socio-economical issues in a region, what can
Richard Meier Penthouse at 165 Charles, New York, NY More properties above $100 million were listed in 2014 than ever before, according to a new study released by Christie’s International Real Estate. As the number of wealthy individuals rises, inventory in coveted markets is dwindling and extravagance is spreading to new areas. A thriving real estate market tends to have a cascading effect across the luxury sector, with consumers turning
Ritz-Carlton’s ((Chime)) mobile app The Ritz-Carlton Hotel Company is enhancing its event services with a mobile application designed to assist meeting and event planners with the details involved with scheduling a function at a property. The app, ((Chime)), gives meeting planners a way to communicate with the Ritz-Carlton while organizing the fine details such as food and beverage choices, audio visual requests, in-room temperature and more. The ease of throwing an event
Bentley Boys for Care2Share bike race British automaker Bentley Motors threw its racing credentials behind the charitable shopping platform Care2Save by participating in a 170-mile bike ride May 1. Bentley Boys Guy Smith, Andy Meyrick and Steven Kane shifted from four wheels to two to raise awareness for the charity. The 12-hour race generated donations throughout and helps align the brand’s motor sports division with a broader cause. “Bentley has supported
With global stock markets surging, today a 50-year market veteran warned King World News that a massive bubble is ready to pop and it’s going to crush people. He also spoke about the action in the gold and silver markets.
Exterior of Selfridges’ Oxford Street store; photo credit Andrew Meredith Familiar concepts were challenged by brands across categories. Department store Selfridges examined the struggles that attend finding a work-life balance, while automaker Audi pinched some inspiration from the sharing economy. Elsewhere, the Whitney Museum of American Art sought to open the insular art world up to a broader audience. Here are the top five brand moments from last week, in
