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Apple Watch’s limitations to present challenges for advertiser, media relations

Apple Watch Although worries of Apple Watch impeding interest in traditional watchmaking and its sales have subsided to a degree, media companies will also face challenges as consumers’ attention turns from screen to wrist. On a whole the luxury industry is still on a learning curve when it comes to mobile technology, but have used smartphones and tablets to their advantage by adapting, albeit slowly in some cases, to ensure

Microsoft ready to pounce and acquire IFS?

Whispers on the acquisition grapevine are saying that Microsoft has its sights set on the Swedish software firm IFS (Industrial and Financial Systems). Check our coverage of IFS’s recent event here IFS offers an ERP suite, along with a range of enterprise services including EAM (enterprise asset management) and ESM (enterprise service management). The organisation’s core product is IFS Applications 9, and its customers include Saab, NEC, Nestle Waters, Olympus