Michael Kors uses Snapchat In a quest to facilitate the consumer’s path to purchase, luxury fashion brands are looking to improve search and display advertising, according to a new report by L2. The majority of desktop traffic is driven by online searches, and it is especially important for brands to make it as easy as possible for consumers to find and purchase their products online. With mobile poised to overtake
Kenzo’s video campaign for Flower by Kenzo Parisian fashion label Kenzo is taking consumers around the world in five short videos with the latest campaign for its Flower by Kenzo fragrance. Kenzo released the first installment of the five part video series, focusing on the city of Paris. Expanding its campaign to include major cities around the world will help Kenzo appeal to a wide range of international consumers. “By
Still from Caruso’s “The Good Italian” Italian menswear label Caruso is promoting the elevated lifestyle that goes along with its tailored apparel in a “commercial masked as an art-house film.” “The Good Italian,” released to coincide with Caruso’s first foray into ecommerce, tells the story of two tourists who stumble upon a grand mansion in the Italian countryside and the prince who lives within. This narrative enables Caruso to showcase
Nyhavn in Copenhagen New York, Paris, London, Milan, Hong Kong and Tokyo typically steal the attention of luxury consumers, but after a recent trip throughout several European cities, the presence of luxury brands is evident throughout most, but scarce in others as a result of geopolitical issues. I had the opportunity to spend the past two weeks traveling through Denmark, the Netherlands, Austria, the Czech Republic, Sweden, Lithuania and Iceland. While
Inside a Mercedes GLC German automaker Mercedes-Benz is looking across many social media channels for the release of its new GLC model. Facebook, Instagram, Twitter and Periscope all helped in the release of the new SUV June 17. The multi-platform campaign created a personal experience through the live-streaming of the reveal and the consistent images released on Instagram and Facebook throughout the event. “The benefits of focusing on a few mediums
LuxDeco uses consumer interests to deliver relevant communications The luxury furniture market is projected to experience a compound annual growth rate of 4.1 percent for the next five years, reaching $27.01 billion by 2020, according to a new report by Allied Market Research. While Europe is the largest market for high-end home furnishings, the Asia Pacific region is expected to see the most growth, due to higher disposable incomes that
Hermès’ kawaii effort Luxury Daily’s live news from June 18: Fabergé opens its vault for documentary film Russian jeweler Fabergé has produced a documentary to explore its market prestige while giving enthusiasts unprecedented access to a number of its creations.Click here to read the entire article Giorgio Armani responds bluntly to Kardashian tweet after typo Italian fashion house Giorgio Armani’s customer service is coming into question after an interaction with
Wonderfully diverse Queens—home to the greatest concentration of cultures not just in New York City, but on the planet—has no shortage of fascinating immigrant enclaves and foodie-magnet international eateries to explore. Nor does the borough lack for its arts appeal, harboring cultural heavyweights like MoMA PS1, the Noguchi Museum, and Queens Museum. Still, the borough’s obvious, yet under-the-radar, lures have long been reserved for in-the-know locals and adventurous travelers. Today,
Best laptops: all your buying questions answered Updated: HP has knocked it out of the park with a nearly perfect 2-in-1 laptop with the HP Spectre x360. With Windows 8.1 being bumped off to the wayside for Windows 10’s arrival, Ultrabooks taking off in popularity and laptop-tablet hybrids seeing more releases, figuring out what is the best laptop is more difficult than ever. Cheap laptops, like Chromebooks, are more powerful
Introduction and features LG is pushing hard with UHD this year. No less than 65 percent of its TV range offer 4K resolution, and the 65-inch UF850V screen reviewed here sits at the premium end of its many Ultra HD offerings. While the UF850V sells for less than LG’s UF950V flagship, it’s still a fully tooled 4K telly. The UF850 is part of the brand’s ColourPrime family of screens, an
