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Premium packaging spurs brand ambassadorship: report

Promotional image for Net-A-Porter premier delivery service Premium packaging can make a brand appear more upscale to an online shopper, and can help an ecommerce order make more of an impact on the recipient, according to a new report from Dotcom Distribution. Going above and beyond the brown box with branded or gift-like packaging is more expected from luxury brands, with 38 percent of consumers saying they believe it is

Vacheron Constantin pens sponsored content to endorse Harmony series

Vacheron Harmony Chronograph movement Swiss watchmaker Vacheron Constantin is exhibiting “the shape of harmony” through mobile advertisements and sponsored content found on the New York Times’ Web site. Accessible through ads placed on the newspaper’s Style section, Vacheron called for discovery by using words such as “discover” and “uncover” paired with taglines that will likely distract readers for content elsewhere on the page. Sponsored content generates a level of interest

Fodor's Approved: Best Checked Luggage for 2015

Try as you might, sometimes it’s impossible to fit everything you need for a trip into a single carry-on bag. Whether you’re hitting the road for a month, packing clothes for more than one person, or just want to have room for all the things you know you’re going to buy, there are times when checked luggage is exactly what you need for your travels. With that in mind, we’ve tried

America's Best 4th of July Fireworks Displays

Flashes of red, white, and blue fill the skies every July, when cities from coast to coast pull out all the stops to celebrate our nation’s independence with dazzling fireworks displays. Though it might seem like a modern development, the origin of fireworks on the 4th of July actually dates back to 1777, when Philadelphia commemorated the one-year anniversary of the signing of the Declaration of Independence with a parade,