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Premium packaging spurs brand ambassadorship: report

Promotional image for Net-A-Porter premier delivery service Premium packaging can make a brand appear more upscale to an online shopper, and can help an ecommerce order make more of an impact on the recipient, according to a new report from Dotcom Distribution. Going above and beyond the brown box with branded or gift-like packaging is more expected from luxury brands, with 38 percent of consumers saying they believe it is

Vacheron Constantin pens sponsored content to endorse Harmony series

Vacheron Harmony Chronograph movement Swiss watchmaker Vacheron Constantin is exhibiting “the shape of harmony” through mobile advertisements and sponsored content found on the New York Times’ Web site. Accessible through ads placed on the newspaper’s Style section, Vacheron called for discovery by using words such as “discover” and “uncover” paired with taglines that will likely distract readers for content elsewhere on the page. Sponsored content generates a level of interest