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Bang & Olufsen joins smartwatch conversation via Google partnership

B&O interface for Androids smartwatches Danish audio and video brand Bang & Olufsen is capitalizing on the wearables trend with a watch interface available for Android smartwatches. Bang & Olufsen is innovative in its field, but has yet to develop its own wearable device and currently does not offer digital timepieces. With so much attention and buzz being spent on wearables it is sensible for Bang & Olufsen, as a

Burberry highlights British heritage in vintage campaign

Image from Burberry’s fall/winter 2015 campaign video British fashion house Burberry is introducing its fall/winter 2015 collection with a vintage-inspired campaign that recalls the brand’s heritage. Set in London and featuring a cast of young, British models, the video harkens back to Burberry’s classic role as one of the most popular British brands. Highlighting its heritage positions Burberry to connect with consumers who value timeless products and luxury craftsmanship. “The mood

In-store sales associates heavily influence luxury purchase decisions: report

Sales associate at Dior Despite the rise in digital and mobile marketing in recent years, consumers still rely heavily on in-store sales associates to assist them in making purchases, according to a new report by the Luxury Institute. The majority of consumers surveyed reported making most of their purchasing decisions in-store without researching online beforehand. Luxury brands looking to improve consumer relations should focus more attention on improving the in-store