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Penhaligon’s expands “Gentlemen” outreach via social photo contest

Penhaligon’s book Gentlemen British fragrance house Penhaligon’s’ is looking for the ultimate #VeryPenhaligons gentlemen through a social campaign. To participate, consumers must upload an image of themselves or friends looking “dapper” to social media using the #VeryPenhaligons hashtag. Photo contests are ideal for brands as they help capture the ideal consumer’s personality and sense of style. Dapper Dans Those who enter Penhaligon’s summer social contest will be in the running

Cartier, Refinery29 highlight professional women following their dreams

Tali Lennox for Cartier’s Dream Catchers feature with Refinery29 French jeweler Cartier is teaming up with Refinery29 to showcase women working to fulfill their dreams in a dedicated feature on the digital media brand’s Web site. Refinery29 and Cartier worked together to profile five women who have followed their dreams in a variety of different careers for its Dream Catchers feature. Wearing Cartier’s Amulette Collection, the women discussed where their lives have