Blog

Purdey updates London workshop to ensure gunsmith quality

Purdey’s gunsmith tools British gun and rifle maker James Purdey & Sons has moved back into its longtime workshop, Felgate House, after two years of renovations. The brand celebrated its reopening with consumers through an email blast with the subject line, “Home again, with a difference.” Heritage brands have firm roots in their cities and countries of origin, making renovations and updates significant as they work to maintain there connections

Loewe aligns aesthetic with Selfridges’ “Strength” in pop-up shop

Loewe fall/winter 2015 Spanish leather goods maker Loewe is celebrating the designs of its creative director Jonathan Anderson with a pop-up installation at British department store chain Selfridges. The six-week installation, located in Selfridges’ Men’s Designer East section of its flagship store, will showcase Mr. Anderson’s fall/winter 2015 collection. Although only his second men’s line for the house, Mr. Anderson has reinvigorated Loewe since joining in 2013 through his aesthetic

Instagram advertising shows strong potential for luxury brands: L2

#NYFW has more than 1 million mentions on Instagram Since advertising was first introduced on Instagram in November 2013, the social platform has shown an immense amount of growth and effectiveness that can easily be harvested by brands for their own advantage, according to a report by L2. While Instagram itself originally expressed hesitation about embracing advertising, over the past two years the platform has introduced a variety of advertising methods