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Dolce & Gabbana pops up in Portofino to reach affluents on holiday

Dolce & Gabbana pop-up in Portofino, Italy Italian fashion label Dolce & Gabbana is catering to tourists vacationing in Portofino, Italy with a pop-up store through the month of July. Located in the heart of the fishing village, the temporary boutique carries a limited-edition collection of apparel and accessories inspired by the scenic locale. Portofino is a favorite destination for Hollywood stars, artists and other creatives, giving Dolce & Gabbana

Louis Vuitton continues transparency efforts in latest heritage museum

Louis Vuitton’s flower trunk with zinc tub, 1910 French leather goods maker Louis Vuitton is giving enthusiasts a glimpse into the heart of its brand through a new atelier-based museum. The second Louis Vuitton retrospective space developed by the brand within a year’s time offers consumers a more intimate and personal look into the house’s inner workings. While the Frank Gehry-designed Fondation Louis Vuitton may serve as a fashion and

Top 10 luxury brand mobile marketers of Q2

Promotional image for Nordstrom’s Instalog Luxury marketers tapped mobile’s opportunities for consumer engagement and relation management in the second quarter, creating applications that rewarded loyalty or provided exclusive brand experiences. From augmented reality-enhanced showrooms to direct text message buying, the shopping experience was improved and personalized through the use of handheld technology. As consumers continue to spend more time interacting with their mobile devices, it becomes increasingly important for brands to be present in