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Prada reintroduces Infusion perfumes with scent profiles

Infusion de Fleur d’Oranger from Prada Italian fashion brand Prada is showing consumers the “poetic interpretation” of the ingredients found in its Les Infusions fragrance range. Shared socially, Prada included a 30-second video in its communications for Les Infusions which shows flowers used in the fragrance range dusted with pigment, or colored pollen, and drips of paint. Luxury perfumers often script detailed narratives around the ingredients used in their fragrances