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Gemfields explores otherworldliness of rubies in latest film

Mila Kunis for Gemfields rubies Colored-gemstone miner Gemfields is increasing the visibility of its Mozambican rubies through a short film. Starring brand ambassador Mila Kunis, the film explores the “mystery and allure of rubies, one of the most precious and revered gemstones in the world.” The two and a half minute video was directed by art photographer Jeff Burton, who captures Gemfields’ rubies as the brand heads in a new

Top 10 luxury brand multichannel marketers of Q2

Dior Secret Garden campaign image featuring Rihanna Experts agree that multichannel campaigns are the future of luxury marketing, and many brands are eagerly embracing this strategy with new efforts that combine digital, mobile and in-store components. Multichannel experiences allow consumers to connect with a brand in a variety of different ways according to whatever is most appealing to them in a particular moment. Brands that successfully incorporate multichannel campaigns have