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Moët Hennessy Champagne properties added as UNESCO heritage sites
Ruinart Champagne A number of Moët Hennessy’s properties, including Champagne hillsides, houses and cellars, have been added to the UNESCO World Heritage List. The sites selected are being noted for their value to the global population, and will be protected and preserved. For the wine and spirits division of LVMH, this helps to reinforce their position in society beyond products. Preserving heritage Included inscribed properties are the Moët & Chandon
Moët Hennessy Champagne properties added as UNESCO heritage sites
Ruinart Champagne A number of Moët Hennessy’s properties, including Champagne hillsides, houses and cellars, have been added to the UNESCO World Heritage List. The sites selected are being noted for their value to the global population, and will be protected and preserved. For the wine and spirits division of LVMH, this helps to reinforce their position in society beyond products. Preserving heritage Included inscribed properties are the Moët & Chandon
Moët Hennessy Champagne properties added as UNESCO heritage sites
Ruinart Champagne A number of Moët Hennessy’s properties, including Champagne hillsides, houses and cellars, have been added to the UNESCO World Heritage List. The sites selected are being noted for their value to the global population, and will be protected and preserved. For the wine and spirits division of LVMH, this helps to reinforce their position in society beyond products. Preserving heritage Included inscribed properties are the Moët & Chandon
Top 10 luxury brand digital campaigns of Q2
Jimmy Choo the dog Over the course of the second quarter of 2015, luxury brands sought out digital techniques that enhanced consumer interactions both educationally and for entertainment. Whether a campaign made shopping seem like more of an adventure or a brand asked for specific feedback on its digital efforts, luxury consumers felt included in the communications presented. Digital has reshaped branded interactions and through these touchpoints, both in-store and online,
Top 10 luxury brand digital campaigns of Q2
Jimmy Choo the dog Over the course of the second quarter of 2015, luxury brands sought out digital techniques that enhanced consumer interactions both educationally and for entertainment. Whether a campaign made shopping seem like more of an adventure or a brand asked for specific feedback on its digital efforts, luxury consumers felt included in the communications presented. Digital has reshaped branded interactions and through these touchpoints, both in-store and online,
Top 10 luxury brand digital campaigns of Q2
Jimmy Choo the dog Over the course of the second quarter of 2015, luxury brands sought out digital techniques that enhanced consumer interactions both educationally and for entertainment. Whether a campaign made shopping seem like more of an adventure or a brand asked for specific feedback on its digital efforts, luxury consumers felt included in the communications presented. Digital has reshaped branded interactions and through these touchpoints, both in-store and online,
Sophisticated email segmentation boosts open rates, engagement: report
Mobile strategies can give brands an edge While 88 percent of marketers say they personalize their email communications, a new L2 report finds that about a quarter of brand emails are instead sent using a blast method that does not take into account individual preferences. Customizing emails can help to boost conversion rates, since consumers are more likely to interact with a targeted message that is relevant to their wants
Sophisticated email segmentation boosts open rates, engagement: report
Mobile strategies can give brands an edge While 88 percent of marketers say they personalize their email communications, a new L2 report finds that about a quarter of brand emails are instead sent using a blast method that does not take into account individual preferences. Customizing emails can help to boost conversion rates, since consumers are more likely to interact with a targeted message that is relevant to their wants
Sophisticated email segmentation boosts open rates, engagement: report
Mobile strategies can give brands an edge While 88 percent of marketers say they personalize their email communications, a new L2 report finds that about a quarter of brand emails are instead sent using a blast method that does not take into account individual preferences. Customizing emails can help to boost conversion rates, since consumers are more likely to interact with a targeted message that is relevant to their wants