De Sousa maintains focus
Silvestre de Sousa will not be changing his approach to riding in the coming weeks despite the injury to Ryan Moore.
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Gemfields explores otherworldliness of rubies in latest film
Mila Kunis for Gemfields rubies Colored-gemstone miner Gemfields is increasing the visibility of its Mozambican rubies through a short film. Starring brand ambassador Mila Kunis, the film explores the “mystery and allure of rubies, one of the most precious and revered gemstones in the world.” The two and a half minute video was directed by art photographer Jeff Burton, who captures Gemfields’ rubies as the brand heads in a new
Top 10 luxury brand multichannel marketers of Q2
Dior Secret Garden campaign image featuring Rihanna Experts agree that multichannel campaigns are the future of luxury marketing, and many brands are eagerly embracing this strategy with new efforts that combine digital, mobile and in-store components. Multichannel experiences allow consumers to connect with a brand in a variety of different ways according to whatever is most appealing to them in a particular moment. Brands that successfully incorporate multichannel campaigns have
LVMH’s print acquisitions to benefit brand ad spend, publishing sector
LVMH promotional image for its many businesses As the marketing sphere has changed due to the rise of digital, print still commands the attention of affluent consumers and the advertising spend of luxury brands. Within its portfolio of companies, luxury conglomerate Moët Hennessy Louis Vuitton owns a number of print publications that are not branded content produced for brand exposure and communication purposes. By owning general newspapers, LVMH has the ability
Ubisoft's PS4 catalogue outselling Xbox One twice over
Games publisher Ubisoft has released its first quarter sales figures for this year and they make rather sombre reading for Microsoft with Playstation 4 titles outselling their Xbox One equivalents by more than two-to-one. Though it is just taking into account Ubisoft’s own sales it’s still a pretty raw reflection of the overall market share dominance Sony’s console has over the relatively poor-selling Xbox One. Microsoft’s flagship console is going
Apple producing exclusive new video content for its top artists
According to a report by Pitchfork Apple is now producing exclusive video content for top artists, such as Drake, Eminem and Pharrell, to give people more reasons to stick with Apple Music beyond the three free months. Last friday Drake released his Energy video, debuting on Apple Music first, with Pitchfork explaining Apple had made the video in-house with its own production team. Not content with dropping a huge catalogue
Review: Audio-Technica ATH-MSR7
Wireless headphones are all the rage, and for good reason. Listening to music wire-free is simply more convenient, as you don’t even need to touch your music player to change songs. That said, there will always be a loyal crowd of headphone enthusiasts that refuse to snip the cable. Why? Sound quality. At its current state, wireless technology can’t stream true audiophile-level sound without costing a fortune. Going wired is
The final HTC Vive will be revealed this October
While HTC had showcased its new wireless controllers for its HTC Vive headset for the better half of last week in San Diego at Comic-Con, these headsets and controllers are only developer units. For its final, finished, consumer-ready Vive VR product, HTC executive director of marketing Jeffrey Gattis said, “We are targeting mid-October, but have not yet finalized the event details, venue, etc.” While this indicates that the final consumer
Updated: iPad Pro release date, news and rumours
Release date, rumors and design Update: A new rumour points to a mid-November release date, with Apple playing it safe and shipping the iPad Pro in limited volumes to gauge how popular its larger tablet will be. With Apple’s thinner, lighter iPad Air (and now iPad Air 2) and Retina display-equipped iPad mini 3 out in the open, what’s left for Apple to do? Rumour has it that Apple is
This is easily one of the coolest iPhone tricks you never knew about
Apple’s iPhone operating system started out so painfully simple that many smartphone users at the time just laughed. As it turned out, the world was dying for a simpler operating system for phones, and Apple’s iPhone flipped the industry on its head. It’s been a long time since the iPhone was first introduced though, and Apple’s mobile software has continued to grow more complex each year. The world has grown accustomed to iOS,