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Marc Jacobs furthers employee stories with after hours series

Francesca’s tattoo from the #MJAfterhours video U.S. fashion brand Marc Jacobs is introducing consumers to its employees with an expanded video series that explores what they do after work. In the first video for the series #MJAfterhours Marc Jacobs introduces an employee at the Milan location who enjoys getting tattoos at a local parlor after work. By highlighting the daily lives of its employees Marc Jacobs is making its brand

How to build a successful Apple Watch app

Christian Gaiser is founder/CEO of Axel Springer SE’s Bonial.com Group By Christian Gaiser With the watch industry generating more than $60 billion in sales in 2013, Apple and application developers are looking to revolutionize how watches operate with Apple Watch. While expectations vary over how it will sell, one analyst predicts that 20 million of the Apple Watches will be snapped up by year-end, making it the most popular smartwatch ever.

Top 10 luxury brand efforts of Q2

Interior of Armani Silos In the second quarter of 2015, showing luxury brand heritage was a high priority, with a number of marketers finding innovative ways to immerse consumers in their history. Showing the constantly growing importance of digital within the luxury space, a number of brands created branded social networks or digital touchpoints to connect their consumers with each other and with customer service. Others chose to further their brand positioning through thought-provoking campaigns