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Marc Jacobs furthers employee stories with after hours series

Francesca’s tattoo from the #MJAfterhours video U.S. fashion brand Marc Jacobs is introducing consumers to its employees with an expanded video series that explores what they do after work. In the first video for the series #MJAfterhours Marc Jacobs introduces an employee at the Milan location who enjoys getting tattoos at a local parlor after work. By highlighting the daily lives of its employees Marc Jacobs is making its brand

How to build a successful Apple Watch app

Christian Gaiser is founder/CEO of Axel Springer SE’s Bonial.com Group By Christian Gaiser With the watch industry generating more than $60 billion in sales in 2013, Apple and application developers are looking to revolutionize how watches operate with Apple Watch. While expectations vary over how it will sell, one analyst predicts that 20 million of the Apple Watches will be snapped up by year-end, making it the most popular smartwatch ever.

Top 10 luxury brand efforts of Q2

Interior of Armani Silos In the second quarter of 2015, showing luxury brand heritage was a high priority, with a number of marketers finding innovative ways to immerse consumers in their history. Showing the constantly growing importance of digital within the luxury space, a number of brands created branded social networks or digital touchpoints to connect their consumers with each other and with customer service. Others chose to further their brand positioning through thought-provoking campaigns

Where to Eat in NYC: Summer 2015

Summer means a retreat to lighter fare, grilled seafood, and meat offerings plus plenty of craft cocktails. Fortunately, an onslaught of new Manhattan and Brooklyn restaurants focuses on a variety of cuisines, from fish tacos to Sicilian spreads to modern Korean comfort food. Of course, in the city’s true diverse fashion, you’ll find these spots housed in corner digs, a renowned museum, and swanky hotels. Here are our twelve favorite newcomers that

Long Weekend in Monaco

Perched on a prime stretch of the French Riviera, Monaco is the world’s smallest country, next to Vatican City. The principality enjoys year-round sun and mild weather, which makes it a favorite hangout for Russian billionaires and their yachts—or anyone seeking sunshine and a few days of indulgence. Over a long weekend, there’s plenty to see and do, from palace visits to spa treatments to Michelin–starred dining. Friday Start by