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Richard Mille demonstrates timepiece artisanship with Harrods pop-up

Exterior of Harrods with Richard Mille window displays Swiss watchmaker Richard Mille is hosting a pop-up exhibition at London department store Harrods to immerse consumers in its artisan production. The brand has set up shop in the retailer’s windows, enabling consumers to enjoy the installation from afar on the street or interact with the display by entering the store. Placing such an exhibit inside a department store, especially one that

Should luxury fashion embrace 3D printing?

Look from Chanel’s haute couture show While the luxury fashion industry traditionally prides itself on the craftsmanship and handiwork that goes into creating a garment or leather good, it may be starting to warm to the idea of using 3D printing in its production. At Chanel’s haute couture show last week, some of the tweed pieces that were modeled on the runway were created using 3D printing. Having one of the

Trussardi celebrates #ElegantlyCool aesthetic with Coca-Cola campaign

Image from Trussardi’s #ElegantlyCool campaign Italian apparel and accessories house Trussardi is reaching out to aspirational consumers with a social contest surrounding its stylish Coca-Cola Light cans. For #ElegantlyCool, the brand is asking consumers to share a photo of their own Trussardi Coke for a chance to have their picture featured on a dedicated microsite and to be entered to win prizes from the fashion label. Partnering with Coca-Cola gives