Why You Can’t Do a Pull-Up
If your SA isn’t working correctly, you are setting up the other 17 muscles that attach to your scapula to fail.
Blog
Van Garderen: Consistency key
Tejay van Garderen says consistency is key if he is to stay in contention for the Tour de France yellow jersey.
Dettori: I'll ride as long as I can
Frankie Dettori’s dream season has left thoughts of when the ever-popular Italian might hang up his boots the furthest from his mind.
Ranieri gets Leicester job
Leicester have confirmed Claudio Ranieri as their new manager.
Pugh moves to Shakers
Bury have signed former Leeds and Preston utility-man Danny Pugh on a one-year deal.
De Sousa maintains focus
Silvestre de Sousa will not be changing his approach to riding in the coming weeks despite the injury to Ryan Moore.
Gemfields explores otherworldliness of rubies in latest film
Mila Kunis for Gemfields rubies Colored-gemstone miner Gemfields is increasing the visibility of its Mozambican rubies through a short film. Starring brand ambassador Mila Kunis, the film explores the “mystery and allure of rubies, one of the most precious and revered gemstones in the world.” The two and a half minute video was directed by art photographer Jeff Burton, who captures Gemfields’ rubies as the brand heads in a new
Top 10 luxury brand multichannel marketers of Q2
Dior Secret Garden campaign image featuring Rihanna Experts agree that multichannel campaigns are the future of luxury marketing, and many brands are eagerly embracing this strategy with new efforts that combine digital, mobile and in-store components. Multichannel experiences allow consumers to connect with a brand in a variety of different ways according to whatever is most appealing to them in a particular moment. Brands that successfully incorporate multichannel campaigns have
LVMH’s print acquisitions to benefit brand ad spend, publishing sector
LVMH promotional image for its many businesses As the marketing sphere has changed due to the rise of digital, print still commands the attention of affluent consumers and the advertising spend of luxury brands. Within its portfolio of companies, luxury conglomerate Moët Hennessy Louis Vuitton owns a number of print publications that are not branded content produced for brand exposure and communication purposes. By owning general newspapers, LVMH has the ability
Ubisoft's PS4 catalogue outselling Xbox One twice over
Games publisher Ubisoft has released its first quarter sales figures for this year and they make rather sombre reading for Microsoft with Playstation 4 titles outselling their Xbox One equivalents by more than two-to-one. Though it is just taking into account Ubisoft’s own sales it’s still a pretty raw reflection of the overall market share dominance Sony’s console has over the relatively poor-selling Xbox One. Microsoft’s flagship console is going