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Marc Jacobs furthers employee stories with after hours series

Francesca’s tattoo from the #MJAfterhours video U.S. fashion brand Marc Jacobs is introducing consumers to its employees with an expanded video series that explores what they do after work. In the first video for the series #MJAfterhours Marc Jacobs introduces an employee at the Milan location who enjoys getting tattoos at a local parlor after work. By highlighting the daily lives of its employees Marc Jacobs is making its brand

How to build a successful Apple Watch app

Christian Gaiser is founder/CEO of Axel Springer SE’s Bonial.com Group By Christian Gaiser With the watch industry generating more than $60 billion in sales in 2013, Apple and application developers are looking to revolutionize how watches operate with Apple Watch. While expectations vary over how it will sell, one analyst predicts that 20 million of the Apple Watches will be snapped up by year-end, making it the most popular smartwatch ever.

Top 10 luxury brand efforts of Q2

Interior of Armani Silos In the second quarter of 2015, showing luxury brand heritage was a high priority, with a number of marketers finding innovative ways to immerse consumers in their history. Showing the constantly growing importance of digital within the luxury space, a number of brands created branded social networks or digital touchpoints to connect their consumers with each other and with customer service. Others chose to further their brand positioning through thought-provoking campaigns

Where to Eat in NYC: Summer 2015

Summer means a retreat to lighter fare, grilled seafood, and meat offerings plus plenty of craft cocktails. Fortunately, an onslaught of new Manhattan and Brooklyn restaurants focuses on a variety of cuisines, from fish tacos to Sicilian spreads to modern Korean comfort food. Of course, in the city’s true diverse fashion, you’ll find these spots housed in corner digs, a renowned museum, and swanky hotels. Here are our twelve favorite newcomers that

Long Weekend in Monaco

Perched on a prime stretch of the French Riviera, Monaco is the world’s smallest country, next to Vatican City. The principality enjoys year-round sun and mild weather, which makes it a favorite hangout for Russian billionaires and their yachts—or anyone seeking sunshine and a few days of indulgence. Over a long weekend, there’s plenty to see and do, from palace visits to spa treatments to Michelin–starred dining. Friday Start by

Dell contradicts Microsoft, says Windows 10 will be installed on PCs starting July 29

Well, now we’re all confused. Dell Inc. CEO Michael Dell said on Twitter that he expects Windows 10 to ship on new Dell PCs on July 29, contradicting a statement made yesterday by Microsoft. Microsoft, which is still testing the highly anticipated operating system, said consumers would have to work with their local retailers to upgrade to Windows 10 after purchasing their new devices, in a blog post. This means

Firefox axes Flash to keep you safe online

In case you were wondering why videos and games on Facebook aren’t working in Firefox anymore, the makers of the browser have decided to disable Adobe’s Flash Player for the foreseeable future. Mark Schmidt, head of Firefox’s support team, announced a new Occupy Flash movement on Twitter stating that the latest version of the browser blocks all versions of Flash Player. However, it won’t be a permanent blockade. Schmidt explained

Apple Pay launches in Britain, with hiccups

By Eric Auchard LONDON (Reuters) – Apple introduced mobile payments in Britain on Tuesday, hoping to make a splash with consumers familiar with using cards for tap-and-go purchases, as resistance from hold-out banks and stores appeared to evaporate. Starting Tuesday, Apple Pay is set to be available in 250,000 sites, from Tube stations to coffee shops, supermarkets and travel services, making it more widely available than when it was first