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Versace heightens lifestyle approach with branded residential development

Rendering of AYKON Nine Elms development Italian fashion label Versace is giving Londoners a more immersive experience of the brand through a placement in the luxury housing development AYKON Nine Elms. Set to be completed by 2020, DICO UK Property Holdings’ AYKON Nine Elms claims to be the first private residential project that is completely designed by a fashion house, with Versace having a hand in all of the interior