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Prada sees world through different lenses for third literary contest

Prada’s Prada Journal frames Italy’s Prada has announced the theme of its third annual Prada Journal literary competition in partnership with publishing house Giangiacomo Feltrinelli Editore. The literary competition is part of the brand’s marketing efforts for its Prada Journal eyewear collaboration with licensee Luxottica. By having a recurring campaign that engages consumers’ creative sides, Prada may seen repeat entries and engagement with the collection and its overall message. Write