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Top 10 automotive brand efforts of H1

Classic Porsche 911 sports car from the 1960s Luxury automakers have embraced a number of new trends in the first half of 2015, using new technology and social media to connect more intimately with consumers. From taking advantage of mobile applications such as Snapchat and Periscope to working to create autonomously driven vehicles, automakers are committed to making life easier for consumers. Fortunately, new technologies have provided many ways to

Top 10 automotive brand efforts of H1

Classic Porsche 911 sports car from the 1960s Luxury automakers have embraced a number of new trends in the first half of 2015, using new technology and social media to connect more intimately with consumers. From taking advantage of mobile applications such as Snapchat and Periscope to working to create autonomously driven vehicles, automakers are committed to making life easier for consumers. Fortunately, new technologies have provided many ways to

Four Seasons introduces global Old Fashioned-inspired beverage initiative

Four Seasons Cocktail Quarterly featuring the Old Fashioned Four Seasons Hotels and Resorts is quenching consumers’ thirst with a new year-long initiative dedicated to exploring cocktail trends and seasonal ingredients. Cocktail Quarterly will bring together participating hotels to celebrate a particular cocktail by crafting their own unique version. This global initiative will highlight the individuality of the properties, while uniting Four Seasons under a common theme that will likely appeal

How over-communicating can kill brand loyalty and sever symbiotic relationships

Dunkin’ Donuts offers weekly promotions to DD Perks members By Alex Samuely The increased focus on mobile brand loyalty means marketers must refrain from over-communicating and over-targeting, as a symbiotic relationship with the customer is necessary for effective advertising and return on investment. Consumers’ tendency to rely on their mobile devices and bring them everywhere they go makes it easier for brands to reach potential customers with the tap of

Lancôme, Prada, Tod’s and Manolo Blahnik – Live news

Tod’s fall 2015 campaign Luxury Daily’s live news from July 27: Lancôme pairs with Gilt for Parisian fashion exploration Beauty brand Lancôme has partnered with online shopping site Gilt to present “fashionable French living” on the latter brand’s Web site.Click here to read the entire article Prada sees world through different lenses for third literary contest Italy’s Prada has announced the theme of its third annual Prada Journal literary competition

Kering, Burberry, Italian luxury and Scotland Yard – News briefs

Kering’s Gucci Today in luxury marketing: Kering profits fall 13pc in first half Kering on July 27 reported that recurring net profits fell 13 percent to 489.2 million euros, or $541.1 million, in the first six months of 2015 – but Gucci rebounded while Saint Laurent continued to star, says Women’s Wear Daily.Click here to read the entire article on Women’s Wear Daily How Burberry is rebuilding its Japan business On June