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Novo to begin Phase III trial of oral diabetes treatment

Novo Nordisk said on Wednesday it would begin a Phase III trial of its treatment for diabetes that could be taken orally rather than by injection after “encouraging” results in previous trials. The oral tablet is a part of Novo Nordisk’s effort to make treatment less painful for diabetes patients and minimize the use of needles. In tune with this strategy, the company also initiated the development of the world’s

Neiman Marcus expands visual search to provide instant gratification to consumers

Neiman Marcus snapping feature Department store chain Neiman Marcus is expanding the visual recognition capabilities in its brand application to help consumers find the products they are looking for across all departments. Previously available only for shoes and handbags, the retailer’s “Snap. Find. Shop.” function enables users to enter a 3D image and have product suggestions from Neiman Marcus’ ecommerce site that are similar in appearance delivered instantaneously. The feature

How big of an effect will the market shake-up have on luxury?

Affluent millennials It is too soon to know if the recent drops in the stock market will be of serious consequence to the luxury market, but an overdue correction to the U.S. market will likely see affluent consumers proceed with caution. At the moment, the market is still volatile and it is difficult to discern how much the drop in the U.S. market is caused by fears and how much by

Chanel checks the charts with astrological Instagram effort

Chanel’s Pisces zodiac GIF French fashion label Chanel is asking consumers their sign on Instagram in a new marketing effort for the Chance fragrance collection. The Instagram content, exclusive to the platform, includes GIF imagery for each of the 12 astrological signs to connect with Chanel enthusiasts on a personal level. The integration of the Chance fragrance aligns with the zodiac messaging as many consumers, especially those in Asia, may