Posts From King World News

Panerai dives into naval history to position Submersible Collection

Panerai image of Royal Italian Navy Richemont’s Officine Panerai is delving into its nautical past with a microsite dedicated to its Submersible Collection of timepieces. The microsite explores the brand’s 150-year history of water resistant timepieces, which dates back to its early work with the Italian Navy, through text, imagery and video. While meant to promote the new Luminor Submersible, this microsite will likely appeal to all Panerai enthusiasts as

Mercedes partners with Bose for behind-the-scenes audio experience

AMG-GT Mercedes-Benz Germany’s Mercedes-Benz is sharing an audio experience with consumers via a new short video featuring the chief mechanic of the Mercedes AMG Petronas Formula One team. Mercedes worked with audio brand Bose to create “The Sound of the Perfect Pit Stop,” in which the chief mechanic takes the viewer through his favorite sounds of a race, giving a detailed description of the behind-the-scenes action at the Mercedes garage. Despite the fact

Scannable print ads make resurgence as mobile users eschew QR codes

Scannable ads are taking off with mobile users By Alex Samuely With major brands including Target tapping scannable print ads to target on-the-go mobile users, marketers can expect a continued decline of QR codes as consumers demand streamlined, no-download-necessary engagement methods. Print advertisements that are scannable with smartphones are set to make a significant resurgence this fall, with companies such as Shazam and Digimarc teaming up with large brands to

IBM launches Linux-only mainframe system LinuxONE

(Reuters) – International Business Machines Corp said on Monday it launched Linux-only mainframe servers called LinuxONE. The severs include LinuxONE Emperor for large enterprises and Rockhopper for mid-size businesses. IBM said LinuxONE Emperor can scale up to 8,000 virtual machines or thousands of containers, which would be the most for any single Linux system.

Toshiba likely to post net loss for last fiscal year: Nikkei

Toshiba Corp is expected to report a net loss for the last fiscal year and also revise down its fiscal 2011/12 earnings to a loss following an investigation into its accounting practices, the Nikkei business daily reported. The loss for the fiscal year to March 2015 will come as Toshiba takes 100 billion yen ($804 million) in impairment charges to reflect weakness in its Westinghouse nuclear business as well as

Tech licensor Rambus to start selling chips under own brand

(Reuters) – Tech licensing company Rambus Inc said it would start selling chips under its own brand, a move aimed at reducing its dependence on income from litigation to defend its patents. Rambus said the memory chips are designed to improve the performance of server systems used by businesses and data centers and that it was currently shipping samples of the chips, called RB26, to potential customers. Instead of manufacturing

Slim's America Movil extends Mexico-U.S. 'borderless' plan to prepay

America Movil said on Sunday it removed roaming charges on calls to and data in the United States for 40 million Mexican prepay clients as it gears up to prevent new rival AT&T Inc. stealing market share on its home turf. The company, owned by the family of billionaire Carlos Slim, said calls made to the United States by prepaid customers on “Amigo Optimo” and “Optimo Plus” plans would now